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Marketing Ethics

P/M/212. Ethics in Marketing Mix

WORDS:
3000
DATE:
2004
PRICE:
39.99 GBP

This essay introduces the term of 'ethics' and discusses how ethics can affect all major areas of Marketing Mix (Product, Price, Place, Promotion) by using examples that have been highlighted in the media.

 

KEYWORDS: ethics, marketing, mix,

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I recieved the document. Delivery was prompt and literature very helpfull. Kirk