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Marketing Ethics
E/M/60. Environmental marketing
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the concept of green marketing reviewing academic opinions on the issues of social responsibility, environmental sustainability, the basics of environmental performance, the causes of environmental concerns for businesses, etc. PEST and SWOT analysis of environmental marketing is conducted, consumer behaviour with respect to ?green products is studied discussing respective market segments and strategies in targeting and positioning of environmentally friendly products.
KEYWORDS: environmental, marketing,
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