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Marketing Ethics
C/M/324. Ethical Issues in International Marketing Research
- WORDS:
- 1400
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The increasing diversity of the socio-cultural and economic environment in which research is being conducted, implies that international marketing practitioners will need to develop the capability to conduct and co-ordinate research spanning a brand range of environmental contexts and research questions. In that vein the ethical issues associated also broadens. This paper looks at the ethical issues from three key vantage points: Client, Researcher and Respondents.
KEYWORDS: International Marketing Research, Marketing Research, Marketing Research Ethics, Inter,
Other Papers On: Marketing Ethics
Other Papers On: Marketing Research
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