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Marketing Ethics

C/M/323. Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries

WORDS:

2800

DATE:

2006

PRICE:

29.99 GBP

This is a grounded theory study about unethical labour practices associated with global brands' operations in developing countries. The research paper develops a substantive theory or at least a set of propositions explaining the wider contextual underpinnings of unethical labour practices deriving from the operations of global brand companies. The grounded theory method chosen to undertake the research necessitates theoretical sampling of global brand companies that can substantiate the phenomenon in question. Data are obtained using tertiary literature, and analysis is performed using the constant comparative method of grounded theory approach. The study methodology contributes in the development of grounded theory model of unethical labour practices associated with global brand companies in developing countries. Findings of the research paper refine understanding of the wider contextual issues surrounding abuse of labour often associated with the major global brand companies.

KEYWORDS: Global brands, Consumerism, Unethical labour practices, Developing Countries, Grounded,