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Marketing Ethics
C/M/283. The Importance of Ethics in International Marketing
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
This paper considers the issue of ethics in the context of international marketing. Presents contextualising ethical issues in marketing. Discusses utilitarian views and ethical relativism. Main emphasis is given to the analysis of the ethical approach in international marketing activities, with the reference to multinational companies.
KEYWORDS: importance, ethics, international, marketing,
Other Papers On: Marketing Ethics
Other Papers On: International Marketing
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