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Marketing Ethics

C/M/2095. Dissertation + Proposal. Impact of recession on buying behaviour of ethical consumers in UK food industry

WORDS:

15400

DATE:

2011

PRICE:

159.99 GBP

The dissertation investigates the impact of the current economic downturn on the ethical purchase behavior of consumers in the UK. Literature is reviewed on the features of the recession in the UK, the concept of ethical consumerism, the market for ethical consumers, the impact of the economic crisis on the behaviour of ethical consumers, etc. The methodology of the research includes analysis of secondary data and primary data obtained from questionnaires aimed to establish the profile of UK ethical consumers. Conclusions are made about the factors that influenced consumer purchase behavior during the recession, ethical consumers’ emotional responses to the crisis, and the trends in ethical purchase behaviour before the recession. Recommendations are suggested about the ways in which marketers can promote ethical consumerism during and after recession. This dissertation contains 13550 words and matching proposal (provided in the appendix) contains 1850 words.

 

KEYWORDS: Dissertation, recession, buying behaviour, ethical consumers, UK food industry,