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Marketing Ethics
C/M/150. Ethical Consumers: Myth or Reality?
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This report highlights the growing importance of ethical consumption and social responsibilities for companies. Nowadays there is a greater emphasis on multinational companies to operate according to ethical standards and consider consumers perceptions for better environment.
KEYWORDS: ethical, consumers, myth, reality,
Other Papers On: Marketing Ethics
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