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Marketing Ethics
C/M/1377. Ethical Issues of Self Identity Advertisements
- WORDS:
- 1550
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper addresses social and ethical dilemmas faced by marketers in contemporary business environment. The features of commercial advertisements are examined with the focus on self identity constructed by companies through advertising. Marketing mix (4P) analysis of the advertisement strategy in an anonymous fitness company is conducted using it as an example of deceptive marketing.
KEYWORDS: Ethical, Self Identity Advertisements, deceptive marketing, marketing mix,
Other Papers On: Advertising
Other Papers On: Marketing Mix
Other Papers On: Marketing Ethics
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Keywords Tag Cloud
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