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Marketing Ethics
C/M/1174. To what extent are supermarkets acting in the public's best interest?
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines whether supermarkets act in the public’s best interest making references to the stakeholder theory, corporate social responsibility (CSR), and marketing ethics. Specific areas of supermarket activity are considered including the rise of ‘green’ consumerism, public health issues, data tracking and land purchasing activities. The methods of maintaining customer loyalty are discussed arguing whether supermarkets ensure customer satisfaction in the long run as well as in the short-run.
KEYWORDS: UK supermarkets, stakeholder theory, Corporate Social Responsibility, CSR, green consumerism, customer loyalty,
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WHAT OTHERS HAVE SAID
I received the paper very fast and it helped me quite a lot. ThanksPatel
