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Marketing Ethics
C/M/1087. Partners in Ethical Trade Crime?
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the concept of fair trade examining how the idea of an ethical purchase can be exploited by using the Fairtrade brand to gain consumer confidence. It is argued how environmentally friendly Fairtrade products are and whether the Fairtrade brand lives up to its ethical intentions.
KEYWORDS: Fairtrade, environmentally friendly, Green Business, ethical purchase,
Other Papers On: Environmental Economics
Other Papers On: Marketing Ethics
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Thank you for the fabulous service and a great paper to help with the interview!Abbey
