Browse our collection of papers in
Marketing Environment
C/M/1397. Internal and external environmental analysis of Sainsbury's
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper presents an overview of Sainsbury’s marketing environment conducting SWOT analysis and identifying the company’s opportunities and threats in the external market environment and the strengths and weaknesses of their internal environment. Recommendations are suggested about the ways to meet short and medium term challenges faced by the company.
KEYWORDS: Sainsbury’s, SWOT, marketing environment,
C/B/2195. Market environment and repositioning strategies of Tiger Airways, Singapore
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the operations of the Singapore airline Tiger Airways Private Ltd analysing their market environment, comparing Tiger Airways to their competitors, identifying the company’s competitive advantage and considering the options of their repositioning with regard to the corporate strategy. Recommendations about various forms of repositioning are provided.
KEYWORDS: Singapore airline, Tiger Airways, repositioning,
C/B/901. Marketing at Dell
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the marketing process explaining target marketing, analyzing the components of the market mix and applying the marketing mix to different market segments by using the example of Dell to illustrate the concepts. The activities of the sales function and the marketing functions in Dell are explored analysing the PEST factors in Dell's business environment and micro-environmental stakeholder objectives. A profile of Dell's model customer groups is examined, the difference between the marketing mix of goods producing and service providing companies is explained considering the choice of distribution channel, psychological pricing, advertising problems, etc.
KEYWORDS: Dell, marketing mix, PEST, micro-environmental,
S/M/369. Competitive position of Reckitt Benckinser
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the competitive forces in the household cleaning industry examining the marketing position and strategies of Reckitt Benckiser. The effectiveness of the company's diffusion process, PLC, etc. are discussed.
KEYWORDS: Household cleaning, marketing, Reckitt Benckiser,
C/M/840. Modern Chef is a business person working in a highly competitive environment. Critically evaluate the impact of the media on this environment
- WORDS:
- 1000
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines business competition in the catering industry discussing the methods used by the media in creating the image of the restaurant. The role of effective marketing and PR skills in attracting customers is highlighted.
KEYWORDS: Catering, competition, media, restaurant,
C/M/482. Tesco: Marketing Environment
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This report examines the overall macro economic growth of UK retail industry with the purpose of studying the micro environment of Tesco PLC. Both the studies lead to the SWOT analysis of Tesco as a retail company. Report analyses the marketing environment of Tesco PLC.
KEYWORDS: Tesco, macro, micro, SWOT analysis, retail industry UK,
C/M/486. The Role of Marketing in Organisations
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
Ever listen to a group of professionals share their thoughts about 'marketing', you might be amazed at the various shades to which the concept is treated. Perhaps what it is most surprising is how marketing is likened to advertising and sales, which is a misconstruction. The proliferation of new media technologies has added to the complexity of the concept. It is against this backdrop that this report examines the role of marketing and marketing strategies and how emerging technologies and media are changing the landscape of marketing.
KEYWORDS: Marketing, Marketing Strategy, Marketing Technologies,
C/M/549. Marketing Environment of Tesco
- WORDS:
- 5500
- DATE:
- 2007
- PRICE:
- 59.99 GBP
This report has been aimed at understanding the turbulence in the marketing environment of Tesco Supermarkets, which is the largest food retailer in the UK, operating around 2,318 stores worldwide. The report has been divided into a core and peripheral parts. The core is concentrated on changes in the market environment and the role played by the macro-environmental indicators in influencing the market mix adopted by the company. The peripheral parts discuss use of open systems like e-commerce and the impact of natural environment on the marketing activities of the company.
KEYWORDS: Marketing Environment, Tesco, Retaliating Industry, Marketing Mix, PESTEL, Natural Env,
C/M/551. Marketing Environment: The Case Study of Lufthansa Airline
- WORDS:
- 5000
- DATE:
- 2007
- PRICE:
- 59.99 GBP
This study is aiming to identify the importance of understanding and monitoring the marketing environment of companies. The study uses Lufthansa as a case study. The study focuses on three several points, including the change in the marketing environment of Lufthansa, the open system strategy, and the natural environment of Lufthansa. Several business theories such as Porter's generic strategies, PESTEL, and opportunity and threat classification have been used to examine the key issues.
KEYWORDS: Lufthansa, PESTEL, Porters generic strategy, Porter, airline, marketing environment,
C/M/571. Contemporary issues and marketing responses
- WORDS:
- 1600
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This paper discusses contemporary issues which influence marketing operations. It uses PESTEL framework to examine a number of issues which include: Increased customers expectations, market fragmentation, globalisation and anti-globalisation, postmodernism, corporate corruption, the Internet, trade global warming, expanding markets, cynical marketplace, permissive society, communications revolution, consumer protection legislations and materialism. The paper also examines how marketing has responded to these issues. Responsive strategies like customer relations management, data-mining, ironic marketing, corporate social responsibility, contact centres and telemarketing, viral marketing, and marketing to juveniles are highlighted.
KEYWORDS: Contemporary marketing issues, marketing responses, postmodernism, PESTEL analysis, Co,
C/M/238. Harrow Oxygen Bar: Marketing Questions and Answers
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
This paper examined the setting up of an Oxygen Bar in Harrow from a marketing perspective. Taking a question and answer style, the paper addressed three marketing issues: First, using a PESTLE analysis, the success of the Oxygen Bar in the medium term was analysed and the attractiveness of market entry was assessed. Second, using the notion of market segmentation, potential target markets and customer profiles for the Oxygen Bar were identified. At the same time, a proposed marketing mix to be implemented was put forward. Finally, the staffing and equipment resources required to run the Oxygen Bar for a period of a week was detailed.
KEYWORDS: harrow, oxygen, bar, marketing, questions, answers,
C/M/301. Specialty Beer Market Analysis
- WORDS:
- 3800
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The report is produced in order to analyze the French beer industry and to devise a marketing strategy for a specialty beer product, Abbey beer. The report is based on a case study of Frere-Jacques a Belgian brand that has been operating in the French industry for a few decades and has a similar strategy in both the countries. The report uses tools like PESTEL analysis, Porters Five Forces, Product Life Cycle and BCG Portfolio Matrix to help analyze the case study. Finally the report concludes with recommendations for the company in the form of segmentation and marketing mix.
KEYWORDS: specialty, beer, market,
E/M/175. Why is political risk such an important marketing environmental factor in market entry strategy? What are the most frequently encountered political risks in foreign business?
- WORDS:
- 650
- DATE:
- 2006
- PRICE:
- 9.99 GBP
The paper addresses the issue of political risks accompanying a foreign business highlighting the risks most frequently faced by companies at entering a foreign market.
KEYWORDS: Political, risk, foreign market,
C/M/135. The new role of Marketing
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The current paper presents a critical evaluation of the role of marketing in the context currently changing business environment. The discussion covers four areas of marketing involvement: marketing as the integral element of corporate strategy, customer relations management, internal marketing and corporate social responsibility
C/M/166. Postmodern Era: Effect on Marketing
- WORDS:
- 5000
- DATE:
- 2005
- PRICE:
- 59.99 GBP
This essay is focused upon analyses by the recent and gradual the replacement of modern era by postmodern one and its particular effect on marketing, i.e. the development of postmodern marketing concept. The essay is mainly theoretical, quoting the fundamental works of such leading academics of this field as Brown and Firat and taken further by Mullins, although, there are also many practical examples included in the essay, so to provide the reader with better and deeper understanding of philosophical stances of postmodern paradigm. In particular, the essay includes the different definitions of modernity and postmodernity, including the chapter comparing and contrasting the two core concepts. Furthermore, the focus is shifted towards the postmodernity and postmodern marketing, especially reflecting the effect of postmodernism on marketing and strategy. It is finally concluded, that postmodern era is inevitably causing major effects on many sciences and marketing cannot be excluded from them but rather accept the inevitability and adopt accordingly. Hence, the researcher is also touching upon the theories of complex adaptive systems and chaos.
KEYWORDS: postmodern, era, effect, marketing,
C/M/191. New marketing trends
- WORDS:
- 1900
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The paper reviews various marketing trends which recently emerged as the response to the changes of business environment. The trends of interest are internal marketing, societal marketing, database marketing, tribal marketing and relationship marketing. The special attention is given to relationship marketing as it marked the switch from short-term transactional marketing tools to long-term relationship ones. The paper analyses relationship marketing trend in different business contexts. The discussion shows that the primary objective of a firm within this paradigm is to create mutually beneficial customer-firm relationships.
C/M/192. The Concept of Market-Led Strategic Change
- WORDS:
- 2700
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This report describes main principles of marketing and market-led strategic change. The analysis of Piercy's concept and strategies for achieving competitive advantage are presented to show the new approach towards traditional perceptions of marketing.
KEYWORDS: concept, market-led, strategic, change,
C/M/218. Market-Led Strategic Change
- WORDS:
- 3200
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This report presents the main outlines of the concept of market-led strategic change. Identifies a new approach to marketing and examines the problems faced by the organisation seeking to become market-oriented and market-led. The report also evaluates the contribution of Piercy's theory on the market-led strategy and the perceptions of marketing for sustainable competitive advantage.
KEYWORDS: market-led, strategic, change,
C/M/240. A review of the current and future marketing environment with specific reference to marketing technology
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This report focuses on an analysis of the current and future marketing environment with specific emphasis on marketing technology in order to identify whether or not marketing technology is moving away from marketing. The report is in two parts, a PESTLE analysis of the current and future marketing environments followed by an analysis of the impact of marketing technology on the function of marketing. The report finds that while marketing technology has had an unprecedented impact on the way organisations need to be structured and in the way they operate, moreover, it is possible that the technology may be moving away from marketing, there is a very key strategic role for marketing managers within the business environment .
KEYWORDS: review, current, future, marketing, environment, specific, reference, marketing, technology,
C/M/244. Marylebone Oxygen bar marketing
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This paper evaluated the Oxygen Bar from the marketing perspective. The work is divided on four parts. In the first part segmentation and targeting for the business have been discussed. The target groups were designed and evaluated. The second part discusses pricing strategies, applicable for Oxygen Bar and multi segment pricing policy was considered there too. Third part of the report analyses the business from operational perspectives, namely the daily encounters, the business meets, and the ways of managing them for the business smooth running. Staff and approximate prices have been estimated in this part. The fourth part, the promotional campaign was developed for Oxygen Bar and the ways to evaluate the business effectiveness were outlined.
KEYWORDS: marylebone, oxygen, bar, marketing,
C/M/273. IPod: the Product and Market Study
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The iPod music player is one of Apple Corporations most successful products ever. In 2005, the iPod sales increased by 220% over the year 2004. The company says it has shipped over 30 million gadgets so far with the demand rising steadily. The paper looks at the iPod as a product and tries to understand the reasons behind its immense success. The digital music market is also scrutinised in the paper with the author revealing its major characteristics, such as supply and demand conditions, price and income elasticity levels, market type in terms of competition (monopoly, oligopoly, monopolistic competition etc), bases of competition, product differentiation and so on. The essay concludes with the outlook on the potential ways of the digital music and gadget market development and with the consideration of new entrants that might endanger the iPods market position in the longer run.
KEYWORDS: ipod, product, market, study,
E/M/55. Marketing environment of the telecommunications industry
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
In any economy, organizations are affected by emerging marketing issues in the industry or the marketing environment. The marketing environment is made up of internal factors that are close to a company and can be controlled, as well as external factors that cannot be controlled by the company. In todays turbulent marketing environment, it is hard for organizations to survive in the industry over a long period of time. Hence it is important for companies to understand its internal and surrounding environment, current issues in the market and potential trends or treats in the market to better prepare the organization to respond to changes. This paper examines the emerging marketing issues in the telecommunication industry in terms of the microenvironment and macro environment, which may lead to the success or failure of the industry.
KEYWORDS: marketing, environment, telecommunications, industry,
P/M/531. AEONs marketing environment: analysis and recommendations
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the marketing environment of the join venture company AEON Credit Service (AEON), a provider of financial services, analysing their micro environment, market segmentation, market positioning (using perceptual map), products, brand equity, market expansion strategy, etc.
KEYWORDS: aeons, marketing, environment, recommendations,
P/M/318. Market of business to business: risks and benefits
- WORDS:
- 3000
- DATE:
- 2004
- PRICE:
- 39.99 GBP
The paper looks at the business of marketing exchanges, or the market of business to business. The functions of marketing planning are outlined with the focus on Bloomberg Business that is analysed within SWOT and Ansoff Matrix frameworks. The strategies of media advertising and market expansion are discussed, the target market segments (SMART) are outlined. Conclusions about the risks and benefits of the business are made and recommendations are supplied for the business management.
KEYWORDS: market, business, business, risks, benefits,
S/M/188. For a ‘non-traditional’ market, such as provision of local authority services, charities or societal marketing campaigns, discuss how relevant the understanding of the marketing concept is to helping the realising of their goals.
- WORDS:
- 2400
- DATE:
- 2004
- PRICE:
- 29.99 GBP
In recent years marketing ideas and practices have increasingly been applied by non-profit making organisations and in non-commercial situations.” (Cowell and Henry, 1977). Organizations within ‘non-traditional’ markets are usually always non-profit organizations. There are many types of non-profit organizations that serve the public, they can be privately or publicly owned. Usually their primary goal is non-economic, for example to protect birds and animals (RSPB and RSPCA), the provision of education (schools and universities), cultural enrichment (an orchestra), the provision of healthcare (NHS), to relieve famine (Oxfam), to foster community activities (community association) or to provide public services (local authorities). “The idea is that the basic principles of marketing are applicable to any type of organization that offers a social service, a legitimate social cause, or a philosophy or ideology.” (Myers, 1986:560)
KEYWORDS: Societal marketing campaign, charity, non-profit,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
I have received the paper thanks for doing it so quickly.Patricia
