Browse our collection of papers in
Marketing Environment

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C/M/3274. Position of British Petroleum in oil and gas market

WORDS:
4650
DATE:
2013
PRICE:
49.99 GBP

The paper looks at the current situation faced by British Petroleum (BP) in the globalised market identifying strategic factors that influence the oil and gas industry, describing the competitive environment of the industry, considering the effects of globalisation on the traditional planning cycle, defining the marketing tools of BP, and suggesting recommendations about BP strategic marketing.

 

KEYWORDS: British Petroleum, BP, oil and gas,

 

C/M/2822. Marketing environment and position of AirAsia

WORDS:
4000
DATE:
2012
PRICE:
49.99 GBP

The paper reports on the performance of the low cost carrier AirAsia based in Malaysia. Background information about the company is provided, the market position of AirAsia is examined discussing their market opportunities, challenges, capabilities and strengths. An overview of the competition within the low cost airline sector is presented. Recommendations to AirAsia are suggested including the formation of alliances, the hedging of jet fuel purchases, etc.

 

KEYWORDS: Marketing position, AirAsia,

 

C/OM/413. Dissertation. Lead User Innovation in Smartphone Market: Case Study of Apple's iPhone

WORDS:
16450
DATE:
2012
PRICE:
169.99 GBP

The dissertation investigates the accuracy of Von Hippel’s lead user innovation (LUI) theory in the context of the Smartphone market. Literature is reviewed on LUI theory AND its application by Apple Computers in marketing their iPhone. The methodology of the research employs secondary sources and primary data collected from various online communities and Apple based developer platforms. Conclusions are made about the existence of lead users in the mobile phone industry arguing that lead user input has contributed to Apple’s continued success with their product, and suggesting recommendations to Apple and other mobile phone companies about LUI application.

 

KEYWORDS: Dissertation, Lead User Innovation, LUI, Smartphone Market, Apple’s iPhone,

 

C/M/2143. An examination of the UK beer and lager industry

WORDS:
0
ADD-ONS:
13 Slides
DATE:
2011
PRICE:
19.99 GBP

This presentation focuses on the UK’s beer and lager industry. The presentation begins by providing information on the size and value of the market industry, and analyses whether the sector is growing or declining. The market trends are outlined, along with the main players in the industry, namely Heineken UK, Inbev, Carlsberg, and Diageo. The strengths and weaknesses for all four are assessed, and the presentation examines the market segmentation strategies as well as the customer profiling strategies the companies use. The presentation also examines consumer behaviour in this industry.

 

KEYWORDS: Presentation, alcohol industry, lager industry, beer industry, market trends, SWOT, Heineken UK, Inbev, Carlsberg, Diageo, market segmentation,

 

C/M/1978. The marketing environment of Marks and Spencer

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

This paper examines the marketing environment at Marks and Spencer within the UK. The paper analyses the UK and the UK Retail industry. This is followed by a competitor and customer analysis, and a detailed SWOT analysis. The paper concludes with a summary of all things examined.

 

KEYWORDS: Marketing environment, Marks and Spencer, UK, UK retail industry, competitor analysis, customer analysis, SWOT,

 

C/B/3257. Proposal. Strategies of charity shops in UK retail market

WORDS:
1150
DATE:
2010
PRICE:
19.99 GBP

The paper proposes research into the strategies of the UK charity retail shops to establish whether they are becoming strong competitors of the commercial retail. The objectives and rationale of the research are formulated, its relevance is explained, research sources and methodology are indicated, the structure of the dissertation is outlined.

 

KEYWORDS: Proposal, UK charity retail shops, commercial retail,

 

C/EI/132. Current issues in marketing within social media

WORDS:
750
DATE:
2010
PRICE:
9.99 GBP

This paper looks at one current issue in marketing within the framework of social media. It considers the impact of Unilever’s decision to use be-spoke, invite only communities to become involved in new product innovation and development. The paper looks at how this will impact on the marketing community and which marketing theories are pertinent to the issue.

 

KEYWORDS: marketing, social media, marketing theory, Unilever, product development, community, users, customers,

 

C/M/1502. Marketing audit of Software Understanding

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper examines the marketing environment of Software Understanding (SU) presenting PEST analysis of their macro environment, analysis of their microenvironment and the trends in the company’s marketing efforts. Recommendations are suggested about the marketing strategy of SU including their market penetration, product development, diversification, etc.

 

KEYWORDS: Marketing audit, Software Understanding, PEST,

 

C/M/1453. External Environment of SAB Miller

WORDS:
620
DATE:
2010
PRICE:
9.99 GBP

The paper looks at the market environment of SAB Miller brewery providing a brief review on the trends in beer consumption during the economic crisis, discussing the company’s opportunities for growth and strategic capabilities, and suggesting recommendations about new markets’ entry.

 

KEYWORDS: External Environment, SAB Miller, beer consumption, growth opportunities,

 

C/M/1397. Internal and external environmental analysis of Sainsbury's

WORDS:
3000
DATE:
2010
PRICE:
39.99 GBP

The paper presents an overview of Sainsbury’s marketing environment conducting SWOT analysis and identifying the company’s opportunities and threats in the external market environment and the strengths and weaknesses of their internal environment. Recommendations are suggested about the ways to meet short and medium term challenges faced by the company.

 

KEYWORDS: Sainsbury’s, SWOT, marketing environment,

 

C/B/2195. Market environment and repositioning strategies of Tiger Airways, Singapore

WORDS:
3000
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the operations of the Singapore airline Tiger Airways Private Ltd analysing their market environment, comparing Tiger Airways to their competitors, identifying the company’s competitive advantage and considering the options of their repositioning with regard to the corporate strategy. Recommendations about various forms of repositioning are provided.

 

KEYWORDS: Singapore airline, Tiger Airways, repositioning,

 

C/M/840. Modern Chef is a business person working in a highly competitive environment. Critically evaluate the impact of the media on this environment

WORDS:
1000
DATE:
2008
PRICE:
19.99 GBP

The paper examines business competition in the catering industry discussing the methods used by the media in creating the image of the restaurant. The role of effective marketing and PR skills in attracting customers is highlighted.

 

KEYWORDS: Catering, competition, media, restaurant,

 

S/M/369. Competitive position of Reckitt Benckinser

WORDS:
2000
DATE:
2008
PRICE:
29.99 GBP

The paper looks at the competitive forces in the household cleaning industry examining the marketing position and strategies of Reckitt Benckiser. The effectiveness of the company's diffusion process, PLC, etc. are discussed.

 

KEYWORDS: Household cleaning, marketing, Reckitt Benckiser,

 

C/B/901. Marketing at Dell

WORDS:
2500
DATE:
2008
PRICE:
29.99 GBP

The paper examines the marketing process explaining target marketing, analyzing the components of the market mix and applying the marketing mix to different market segments by using the example of Dell to illustrate the concepts. The activities of the sales function and the marketing functions in Dell are explored analysing the PEST factors in Dell's business environment and micro-environmental stakeholder objectives. A profile of Dell's model customer groups is examined, the difference between the marketing mix of goods producing and service providing companies is explained considering the choice of distribution channel, psychological pricing, advertising problems, etc.

 

KEYWORDS: Dell, marketing mix, PEST, micro-environmental,

 

C/M/482. Tesco: Marketing Environment

WORDS:
1500
DATE:
2007
PRICE:
19.99 GBP

This report examines the overall macro economic growth of UK retail industry with the purpose of studying the micro environment of Tesco PLC. Both the studies lead to the SWOT analysis of Tesco as a retail company. Report analyses the marketing environment of Tesco PLC.

 

KEYWORDS: Tesco, macro, micro, SWOT analysis, retail industry UK,

 

C/M/486. The Role of Marketing in Organisations

WORDS:
3000
DATE:
2007
PRICE:
39.99 GBP

Ever listen to a group of professionals share their thoughts about 'marketing', you might be amazed at the various shades to which the concept is treated. Perhaps what it is most surprising is how marketing is likened to advertising and sales, which is a misconstruction. The proliferation of new media technologies has added to the complexity of the concept. It is against this backdrop that this report examines the role of marketing and marketing strategies and how emerging technologies and media are changing the landscape of marketing.

 

KEYWORDS: Marketing, Marketing Strategy, Marketing Technologies,

 

C/M/549. Marketing Environment of Tesco

WORDS:
5500
DATE:
2007
PRICE:
59.99 GBP

This report has been aimed at understanding the turbulence in the marketing environment of Tesco Supermarkets, which is the largest food retailer in the UK, operating around 2,318 stores worldwide. The report has been divided into a core and peripheral parts. The core is concentrated on changes in the market environment and the role played by the macro-environmental indicators in influencing the market mix adopted by the company. The peripheral parts discuss use of open systems like e-commerce and the impact of natural environment on the marketing activities of the company.

 

KEYWORDS: Marketing Environment, Tesco, Retaliating Industry, Marketing Mix, PESTEL, Natural Env,

 

C/M/551. Marketing Environment: The Case Study of Lufthansa Airline

WORDS:
5000
DATE:
2007
PRICE:
59.99 GBP

This study is aiming to identify the importance of understanding and monitoring the marketing environment of companies. The study uses Lufthansa as a case study. The study focuses on three several points, including the change in the marketing environment of Lufthansa, the open system strategy, and the natural environment of Lufthansa. Several business theories such as Porter's generic strategies, PESTEL, and opportunity and threat classification have been used to examine the key issues.

 

KEYWORDS: Lufthansa, PESTEL, Porters generic strategy, Porter, airline, marketing environment,

 

C/M/571. Contemporary issues and marketing responses

WORDS:
1600
DATE:
2007
PRICE:
19.99 GBP

This paper discusses contemporary issues which influence marketing operations. It uses PESTEL framework to examine a number of issues which include: Increased customers expectations, market fragmentation, globalisation and anti-globalisation, postmodernism, corporate corruption, the Internet, trade global warming, expanding markets, cynical marketplace, permissive society, communications revolution, consumer protection legislations and materialism. The paper also examines how marketing has responded to these issues. Responsive strategies like customer relations management, data-mining, ironic marketing, corporate social responsibility, contact centres and telemarketing, viral marketing, and marketing to juveniles are highlighted.

 

KEYWORDS: Contemporary marketing issues, marketing responses, postmodernism, PESTEL analysis, Co,

 

C/M/238. Harrow Oxygen Bar: Marketing Questions and Answers

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

This paper examined the setting up of an Oxygen Bar in Harrow from a marketing perspective. Taking a question and answer style, the paper addressed three marketing issues: First, using a PESTLE analysis, the success of the Oxygen Bar in the medium term was analysed and the attractiveness of market entry was assessed. Second, using the notion of market segmentation, potential target markets and customer profiles for the Oxygen Bar were identified. At the same time, a proposed marketing mix to be implemented was put forward. Finally, the staffing and equipment resources required to run the Oxygen Bar for a period of a week was detailed.

 

KEYWORDS: harrow, oxygen, bar, marketing, questions, answers,

 

C/M/301. Specialty Beer Market Analysis

WORDS:
3800
DATE:
2006
PRICE:
39.99 GBP

The report is produced in order to analyze the French beer industry and to devise a marketing strategy for a specialty beer product, Abbey beer. The report is based on a case study of Frere-Jacques a Belgian brand that has been operating in the French industry for a few decades and has a similar strategy in both the countries. The report uses tools like PESTEL analysis, Porters Five Forces, Product Life Cycle and BCG Portfolio Matrix to help analyze the case study. Finally the report concludes with recommendations for the company in the form of segmentation and marketing mix.

 

KEYWORDS: specialty, beer, market,

 

E/M/175. Why is political risk such an important marketing environmental factor in market entry strategy? What are the most frequently encountered political risks in foreign business?

WORDS:
650
DATE:
2006
PRICE:
9.99 GBP

The paper addresses the issue of political risks accompanying a foreign business highlighting the risks most frequently faced by companies at entering a foreign market.

 

KEYWORDS: Political, risk, foreign market,

 

E/M/55. Marketing environment of the telecommunications industry

WORDS:
4000
DATE:
2005
PRICE:
49.99 GBP

In any economy, organizations are affected by emerging marketing issues in the industry or the marketing environment. The marketing environment is made up of internal factors that are close to a company and can be controlled, as well as external factors that cannot be controlled by the company. In todays turbulent marketing environment, it is hard for organizations to survive in the industry over a long period of time. Hence it is important for companies to understand its internal and surrounding environment, current issues in the market and potential trends or treats in the market to better prepare the organization to respond to changes. This paper examines the emerging marketing issues in the telecommunication industry in terms of the microenvironment and macro environment, which may lead to the success or failure of the industry.

 

KEYWORDS: marketing, environment, telecommunications, industry,

 

C/M/191. New marketing trends

WORDS:
1900
DATE:
2005
PRICE:
19.99 GBP

The paper reviews various marketing trends which recently emerged as the response to the changes of business environment. The trends of interest are internal marketing, societal marketing, database marketing, tribal marketing and relationship marketing. The special attention is given to relationship marketing as it marked the switch from short-term transactional marketing tools to long-term relationship ones. The paper analyses relationship marketing trend in different business contexts. The discussion shows that the primary objective of a firm within this paradigm is to create mutually beneficial customer-firm relationships.

 

KEYWORDS: marketing, trends,

 

C/M/192. The Concept of Market-Led Strategic Change

WORDS:
2700
DATE:
2005
PRICE:
29.99 GBP

This report describes main principles of marketing and market-led strategic change. The analysis of Piercy's concept and strategies for achieving competitive advantage are presented to show the new approach towards traditional perceptions of marketing.

 

KEYWORDS: concept, market-led, strategic, change,