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Marketing Environment
S/M/369. Competitive position of Reckitt Benckinser
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the competitive forces in the household cleaning industry examining the marketing position and strategies of Reckitt Benckiser. The effectiveness of the company's diffusion process, PLC, etc. are discussed.
KEYWORDS: Household cleaning, marketing, Reckitt Benckiser,
Other Papers On: Reckitt Benckiser Group
Other Papers On: Marketing Environment
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