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Marketing Environment
E/M/175. Why is political risk such an important marketing environmental factor in market entry strategy? What are the most frequently encountered political risks in foreign business?
- WORDS:
- 650
- DATE:
- 2006
- PRICE:
- 9.99 GBP
The paper addresses the issue of political risks accompanying a foreign business highlighting the risks most frequently faced by companies at entering a foreign market.
KEYWORDS: Political, risk, foreign market,
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