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Marketing Environment

C/M/482. Tesco: Marketing Environment

WORDS:
1500
DATE:
2007
PRICE:
19.99 GBP

This report examines the overall macro economic growth of UK retail industry with the purpose of studying the micro environment of Tesco PLC. Both the studies lead to the SWOT analysis of Tesco as a retail company. Report analyses the marketing environment of Tesco PLC.

 

KEYWORDS: Tesco, macro, micro, SWOT analysis, retail industry UK,

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