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Marketing Environment
C/M/218. Market-Led Strategic Change
- WORDS:
- 3200
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This report presents the main outlines of the concept of market-led strategic change. Identifies a new approach to marketing and examines the problems faced by the organisation seeking to become market-oriented and market-led. The report also evaluates the contribution of Piercy's theory on the market-led strategy and the perceptions of marketing for sustainable competitive advantage.
KEYWORDS: market-led, strategic, change,
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