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Marketing Environment
C/M/192. The Concept of Market-Led Strategic Change
- WORDS:
- 2700
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This report describes main principles of marketing and market-led strategic change. The analysis of Piercy's concept and strategies for achieving competitive advantage are presented to show the new approach towards traditional perceptions of marketing.
KEYWORDS: concept, market-led, strategic, change,
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