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Marketing Environment
C/M/1502. Marketing audit of Software Understanding
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the marketing environment of Software Understanding (SU) presenting PEST analysis of their macro environment, analysis of their microenvironment and the trends in the company’s marketing efforts. Recommendations are suggested about the marketing strategy of SU including their market penetration, product development, diversification, etc.
KEYWORDS: Marketing audit, Software Understanding, PEST,
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Keywords Tag Cloud
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