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Marketing Environment
C/M/135. The new role of Marketing
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The current paper presents a critical evaluation of the role of marketing in the context currently changing business environment. The discussion covers four areas of marketing involvement: marketing as the integral element of corporate strategy, customer relations management, internal marketing and corporate social responsibility
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Thank you for your quick response and delivery of the Nando's Paper, I really appreciated it. I have received the document.Sonja
