Browse our collection of papers in
Marketing Communications
C/M/1326. Integrated marketing communication strategy of Gorvins Solicitors
- WORDS:
- 1650
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the marketing communication strategy of Gorvins Solicitors (GS) analyzing the elements of GS coordinated communication mix, i.e. advertising, sale promotion, public relations, personal selling, direct marketing, etc. Recommendations for GS are suggested about the ways to improve communication with external stakeholders.
KEYWORDS: Integrated marketing communication, Gorvins Solicitors, communication mix,
C/M/1306. Marketing Communications: Customer Service Programmes of Marks & Spencer
- WORDS:
- 1600
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the effectiveness of the marketing communication strategy used by Marks & Spencer (M&S) in attracting customers. Theoretical underpinnings of the marketing communication mix are reviewed, advertising and promotional programmes of M&S are examined, recommendations are suggested about the ways to improve their customer service through communication with M&S external stakeholders.
KEYWORDS: Marks & Spencer, M&S, marketing communications, customer service,
S/M/517. Role of Word-of-Mouth in Marketing
- WORDS:
- 2450
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the features of word-of-mouth marketing discussing its significance as a marketing communications tool, examining the reasons behind its effectiveness, and comparing it to interactive websites that allow online communication similar to the word-of-mouth. The paper argues whether online user reviews is a worthy promotional investment.
KEYWORDS: Word-of-Mouth, Marketing communications, online review,
S/M/514. Second Life as media channel of marketing communications for Universities
- WORDS:
- 4200
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the need of marketing communications for Universities analysing the potential of the Second Life website as a media channel that allows 3D virtual interaction between lecturers and students, and can be used for marketing university education to potential students. Theoretical approaches to the communication process are reviewed discussing integrated marketing communications (IMC), its ethical implications, public relations, direct marketing, etc.
KEYWORDS: Second Life, website, University, integrated marketing communications, IMC, public relations, direct marketing,
S/M/505. Integrated Marketing Communications in New Product Development: Case Study of Travelpod
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the use of integrated marketing communications (IMC) in the marketing of the mobile hotel room Travelpod, a new innovative product developed by Travelodge. Marketing opportunities for Travelpod are explored, its competitive advantage is identified, specific marketing objectives for the product are formulated, IMC strategy is developed including advertising and public relations tools, budgeting, timeframe, etc.
KEYWORDS: Travelodge, Travelpod, mobile hotel room, integrated marketing communications, IMC, new product development,
C/M/1255. Procter & Gamble: Integrated Marketing Communications Strategies
- WORDS:
- 5500
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper examines the integrated marketing communications (IMC) strategies of Procter & Gamble (P&G) tracking the history of the company’s success, describing their most famous brands, reviewing the theory of IMC, analyzing the market segmentation of P&G including geographic, demographic, psychographic and behavioural segmentation, etc. Promotional mix analysis for P&G is conducted, their public relations policy is discussed, the issues of personal selling and direct marketing are addressed.
KEYWORDS: Procter & Gamble, P&G, integrated marketing communications, IMC, market segmentation, promotional mix,
C/M/1226. Role of Internet and Social Media in Marketing Communications
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper looks at the Internet as a source of marketing communication and integrated brand development in modern business environment. This paper responds to he following questions: Evaluate the enhanced role of the Internet in today’s marketing communications. Discuss the concept of social media and its growth. What do we call social media and why? What instigated their growth? Discuss the key factors that influence consumers’ experience in online brand communities.
KEYWORDS: Branding, Marketing Communication, Internet, Blogs, Social Media, Brand Communities,
C/M/1225. Role of Internet and Social Media in Marketing Communications
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper looks at the Internet as a source of marketing communication and integrated brand development in modern business environment. The role of the Internet in contemporary marketing communications is discussed highlighting the concept of social media and discussing the key factors that influence consumer’s experience in online brand communities.
KEYWORDS: Branding, Marketing Communication, Internet, Blogs, Social Media, Brand Communities,
C/M/1222. Viral marketing and Red Bull promotion strategies in UK energy drink market
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper addresses the concept of viral marketing as a strategy that encourages individuals to pass a marketing message to others. Success factors behind Red Bull’s viral marketing campaigns are examined describing the Red Bull energy drink brand, and highlighting the key viral marketing features of the Red Bull’s business, their target market and marketing communications strategies.
KEYWORDS: Red Bull, viral marketing, marketing communications, energy drink,
C/M/1160. Integrated Marketing Communications: Case studies of Sainsbury's and United Airlines
- WORDS:
- 1300
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper reviews the developments in the business environment that have led to the prominence of Integrated Marketing Communications (IMC), and considers the IMC strategies of Sainsbury’s and United Airline’s low-cost brand, Ted.
KEYWORDS: integrated marketing communications, Sainsbury’s, Ted, United Airline, low-cost carrier,
C/M/1159. Marketing Communications strategy of Procter & Gamble
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the communications strategy of Procter & Gamble (P&G) in the context of globalisation. A framework on communication strategy and globalisation is presented and applied to the analysis of the company. Alternative models for P&G practices are suggested providing recommendations about change management in communication strategy
KEYWORDS: Communications strategy, globalisation, Procter & Gamble,
C/M/1158. How does the understanding of level of customer involvement along with perceived risk and motivation to purchase, assist a marketer to cater the design and use of integrated marketing communications accordingly?
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the factors related to consumer behaviour, i.e. the process of purchase decision, customer level of involvement, perceived risks and motivation to purchase. The role of these factors is discussed from the marketing perspective examining how their knowledge can help marketers to cater for the target audience by developing the needed designs and using integrated marketing communications.
KEYWORDS: Integrated marketing communications, Perceived risk, purchase decision,
C/M/1143. Gorvin Smith Fort (GSF) Solicitors: Marketing Communication portfolio
- WORDS:
- 6100
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper conducts analysis of the marketing communication portfolio of Gorvin Smith Fort (GSF) Solicitors examining the impact of personal selling on relationships and marketing communication of channel partners.
KEYWORDS: Marketing Communication, Solicitor, Gorvin, Personal Selling, Relationship Marketing,
C/M/1141. Issues of Marketing Communication: Case Study of Tesco
- WORDS:
- 1400
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the trends in the marketing communication (MC) evaluating the MC methods adopted by Tesco, suggesting recommendations to organisations that wish to follow the success of the Tesco brand, discussing the key issues that affect the MC industry, the budgetary strategy of Tesco’s, etc. Recommendations are suggested about possible improvements in Tesco’s MC strategy.
KEYWORDS: Tesco brand, marketing communication, marketing strategy,
C/M/1140. Marketing Communication at Tesco
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper considers the Tesco brand in terms of the marketing communication strategy that has established the company as the foremost retailer in the UK market. Marketing communication strategies adopted by Tesco are analysed including the strategy of identifying target market and the positioning strategy.
KEYWORDS: Tesco, marketing communication, marketing strategy,
C/M/1075. Integrated Marketing Communications: Is the Whole Greater Than the Sum of its Parts?
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the concept of Integrated Marketing Communications (IMC) and its emergence in contemporary marketing theory discussing the benefits of IMC for organizations, and the barriers that exist to successful IMC implementation. The model developed by the research team of American Productivity and Quality Centre (APQC) is described illustrating its use with the examples of FedEx practices.
KEYWORDS: Integrated Marketing Communications, IMC, American Productivity and Quality Centre, APQC, FedEx,
C/M/1093. Marketing Communications of British American Tobacco
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the competitive environment of British American Tobacco (BAT) evaluating their marketing strategy. Strategic importance of marketing communications in the contemporary dynamic market environment is emphasised, competitive situation in the tobacco market is described, critical issues of marketing communications are addressed, BAT approaches to marketing communications are outlined suggesting recommendations about marketing communications integrity.
KEYWORDS: British American Tobacco, marketing communications, business strategy,
C/M/1113. Integrated Marketing Communication: Case Study of Country Style Kitchens
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the theory of integrated marketing communications (IMC) applying it to the case study of Country Style Kitchens (CSK) and providing information on the issues that need to be addressed by the company in planning their IMC policy. Recommendations are suggested about the best communications strategy, CSK key accounts are described, the ways to maintain competitive advantage in the industry are considered.
KEYWORDS: Integrated Marketing Communication, Promotion, Marketing, Case Study,
S/M/486. Marketing communications: use of IT in promotion campaigns
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the impacts of information technology (IT) on Integrated Marketing Communications (IMC) reporting on IT use in the beer promotion campaign undertaken by the authors. Literature on IMC is reviewed highlighting the role of the Internet and global advertising. Recommendations are suggested about the management of communication marketing campaigns through online networks.
KEYWORDS: marketing, communications, promotion, campaigns,
C/M/974. Integrated Marketing Communications: case study of Travelpod
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the strategy of integrated marketing communication (IMC) in the UK budget hotel sector with regard to innovative product Travelpod developed by Travelodge. An overview of the UK hotel industry and the current trends in hospitality services is presented, the market opportunities and competitive advantage of Travelpod are examined, its target audiences are discussed. IMC objectives and tools for Travelpod are outlined, IMC plan is developed.
KEYWORDS: integrated, marketing, communications, study, travelpod,
C/M/713. Marketing approach and activities: comparing Tesco's US business and Carphone Warehouse
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper compares and contrasts the marketing activities and approaches of two organisations, Tesco's US business and Carphone Warehouse, discussing their customers, market segmentation, the use of relationship marketing and marketing communications mix.
KEYWORDS: Marketing, marketing communications, relationship marketing,
C/M/799. Virgin Group: Marketing Relationship Management
- WORDS:
- 1600
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the scope of integrated marketing communication (IMC), using Virgin Group as a case study. The role of relationship management within Virgin Group is considered with respect to IMC, recommendations are suggested about communication strategies that Virgin can take up in the future.
KEYWORDS: Virgin, integrated marketing communication, CRM, relationship management,
C/M/809. Critically evaluate the role of a web site in an organisation's marketing communications
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the applications of a web site in the organisation's marketing communications describing how web sites help organisations to understand their global consumers, change the role of intermediaries and increase efficiency. External implications of websites' use are considered highlighting the benefits of websites over their disadvantages.
KEYWORDS: Website, marketing communications,
C/M/812. Toyota and its external communication strategy
- WORDS:
- 2700
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the role of Toyota's communication strategy in helping the brand and, consequently, the sales. The topics examined in the study include the main objectives of Toyota's marketing campaign, their market segmentation, social responsibility, etc. Recommendations are suggested for Toyota to improve their communication strategy.
KEYWORDS: Toyota, Communication strategy, Automobile sector, Brand value, Social responsibility,
C/M/836. Bringing El Jem to the World & the World to El Jem: marketing communications plan
- WORDS:
- 2400
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at El Jem, a heritage site in Tunisia, featuring the history of El Jem, analysing the tourist market, and developing a marketing communications plan to promote El Jem as a tourist and holiday destination. The models of SWOT and integrated marketing communication are used for the marketing plan development.
KEYWORDS: El Jem, SWOT, Tunisia, marketing communications plan,
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