Browse our collection of papers in
Marketing Communications
C/M/2515. Business management at Cloud Creative Solutions Ltd
- WORDS:
- 3000
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper answers a range of questions on Cloud Creative Solutions Ltd (CSS) a fictitious marketing company. The first section provides recommendations, for which marketing communication tools would be most productive for CSS, as well as which would provide them with the most business. The next section looks at the company’s plan to create a sales team, and the paper looks at a variety of ways this team could be organised. The final section looks at the importance of B2B relationships and business networks to CSS.
KEYWORDS: Cloud Creative Solutions Ltd, CSS, marketing communication tools, B2B,
C/M/2511. Proposal. The usage of integrated marketing communication. Case study rubber latex exporters and traders in Thailand
- WORDS:
- 1150
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This proposal is for a study on the usage of integrated marketing communication for rubber latex exporters and traders in Thailand to increase productivity. The objectives are to study the usage of integrated marketing communication tools of rubber latex exporters and traders, to see the relationship between integrated marketing communication and productivity of rubber latex plantations, exporters and traders, and to explore factors that enhance productivity of rubber latex plantations in Thailand. The plan for the research methodology, data collection techniques, sample size and review of literature are also detailed.
KEYWORDS: Proposal, integrated marketing communication, rubber latex exporters, rubber latex traders, Thailand, rubber latex plantations!,
C/M/2384. Dissertation. Role of integrated marketing communications in enhancing brand recognition of small catering companies
- WORDS:
- 9500
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation investigates the influence of marketing communication channels on the brand equity of small catering companies. Literature is reviewed on the theory of branding including the concept of branding, brand perception, brand equity, strategies of marketing communication, etc. The methodology of the research is based on secondary data and primary data collected from interviews with the owners of small catering businesses. Conclusions are made about the positive effects of marketing communication mix on the sales and revenues of small catering businesses.
KEYWORDS: Dissertation, integrated marketing communications, brand recognition, small catering companies,
C/M/2335. Marketing communication plan for Innocent Drinks
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper presents a marketing communication plan for Innocent Drinks (ID) conducting the company’s situational analysis, outlining their objectives, and suggesting strategic recommendations about ID positioning, product management, marketing communications, market research and promotion activities through advertising, public relations, etc. Available budget for marketing communication activities is considered for a period of three years, a control plan is presented.
KEYWORDS: Marketing communication plan, Innocent Drinks,
C/M/2332. Green marketing and role of PR in brand protection
- WORDS:
- 2300
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the role of green marketing in building company reputation and creating competitive advantage through corporate social responsibility (CSR). Unethical CSR practices damaging brand reputation are addressed discussing the role of public relations (PR) and online communications in protecting the brand from further damage in crisis situations.
KEYWORDS: Green marketing, PR, public relations, brand protection, CSR,
C/M/2318. Dissertation. The role of marketing communications at Glastonbury festival
- WORDS:
- 8200
- DATE:
- 2011
- PRICE:
- 89.99 GBP
This dissertation aims to examine how the role of marketing communications affects the success of Glastonbury festival. The objectives are to explore the development of the Glastonbury Festival as a brand, to identify the evolution of marketing technology as a way to sell Glastonbury Festival as a brand, to analyse the impact of marketing large headline acts on the nature of the festival and the effect on the number of attendees, revenues and the nature of the acts, and to investigate whether the “utopia” of the Glastonbury Festival has been lost through marketing a celebrity brand. The review of literature examines the development of festivals over the last 30 years, as well as discussing the marketing theory. The significance of the Glastonbury Festival is assessed in reference to their demographics. The research methodology is then discussed, and this section details the data collection methods used. The findings from the research are identified and analysed, and conclusions are made regarding recommendations and areas for future research.
KEYWORDS: Dissertation, marketing communications, Glastonbury festival, marketing technology, marketing theory!,
C/B/4150. Branding and communication strategies of Innocent Drinks
- WORDS:
- 3300
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper aims to examine the branding and communication strategies of Innocent Drinks. The paper begins by performing a PESTEL and SWOT analysis for the organisation, and follows by detailing their branding and communication objectives. The paper then provides branding and communication strategies for innocent. Marketing communication at Innocent is evaluated as are their resources. The paper concludes with recommendations which look at the push and pull strategies as well as campaign budgets for media creative and placemen plans.
KEYWORDS: Branding, communication, Innocent Drinks, PESTEL, SWOT, marketing communication, resource analysis, push strategies, pull strategies, media creative, campaign budgets,
C/M/2288. Marketing communications and ethical consumerism
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at various aspects of marketing communication (MC) discussing its relation to integrated marketing and strategic development of the company. Ethical principles of MC are addressed analysing examples of negative perceptions communicated through MC. The effects of increasing ethnical consumerism on organisations are evaluated, MC methods targeting at younger customers are considered including mobile marketing, marketing of corporate social responsibility (CSR), etc.
KEYWORDS: Marketing communication, ethical consumerism, corporate social responsibility, CSR,
C/M/2172. An evaluation of the public relation image for Jaguar and Land Rover
- WORDS:
- 3600
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines Jaguar and Land Rover (JLR) in reference to their public relations image and their potential markets. The paper is split into six sections, and each section is discussed in detail. The first section examines the strategic public relation objectives for JLR, whilst the second section outlines critical success factors and target markets they should reach. The third section examines the way in which public relations can be used to achieve the stated objects, and this section is followed by a plan that outlines the key milestones for the project. The fifth section highlights the role that third parties will have to play to deliver the objectives and the sixth discusses the elements of the corporate communications mix. The paper concludes by presenting recommendations for the integrated marketing communication tactics for JLR.
KEYWORDS: Jaguar and Land Rover, JLR, public relations, critical success factors, target markets, corporate communications mix,
S/M/639. Integrated marketing communication strategies for Caffè Nero
- WORDS:
- 8850
- DATE:
- 2009
- PRICE:
- 89.99 GBP
This paper focuses on Caffè Nero in relation to their integrated marketing communication strategies. The paper examines the Social, cultural, and ethical issues that relate to the company, and this is followed by a porter’s five forces analysis. A SWOT analysis is carried out, and the paper then looks at the proposition for their new integrated marketing communication plan. The paper identifies the target consumers, brand positioning, and symbols. A communication mix is carried out, and the paper also assesses the concept of loyalty programmes and promotions. The study then goes on to justify the forms of media chosen, and the paper then assesses the media schedule, as well as the frequency and cost of the plan.
KEYWORDS: Caffè Nero, integrated marketing communication strategy, marketing communication plan, targeting, brand positioning, brand symbols, SWOT, Porters five forces, loyalty programmes, promotion, media, media schedule,
C/M/2145. Dissertation. In-game advertising as tool of marketing communication
- WORDS:
- 10850
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The dissertation investigates the effectiveness of in-game advertising (IGA) as a tool of marketing communication. Literature is reviewed on the features of the video-game industry, the use of in-game advertising, theoretical underpinnings of IGA, the opportunities offered by IGA to marketers and consumers, etc. Primary research is conducted using interviews with 18-24 year old gamers to identify their perceptions and feelings about the use of advertising within games. Conclusions are made about the growing popularity of this advertising medium. Recommendations are provided for game producers and marketers.
KEYWORDS: Dissertation, in-game advertising, IGA, marketing communication,
C/M/2126. Integrated Marketing Communication Campaign for Toblerone Negro
- WORDS:
- 10350
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The paper offers an integrated marketing communication (IMC) plan for Toblerone Negro chocolate produced by Kraft Foods, explaining the role and the objectives of IMC in marketing management, presenting a timescale of IMC activities, and reporting on the market segmentation for the product, the attributes of the brand that may attract the targeted audience, etc. Strategies are suggested with regard to communications, advertising, sale promotion, public relations, etc. A monthly plan of IMC activities is detailed, the performance of IMC campaign is evaluated using BCG matrix.
KEYWORDS: Integrated Marketing Communication, IMC, Toblerone Negro, BCG matrix,
C/M/2093. Dissertation. Role of Marketing Communications in Success of Glastonbury Music Festival
- WORDS:
- 9050
- ADD-ONS:
- Survey Questions
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation examines the effects of marketing on the success of the Glastonbury Festival. Literature is reviewed on the theory of events management, marketing theory, the concept of ‘word of mouth’ (WOM), the history of the Glastonbury Festival, its background and demographics, etc. The methodology of the research includes analysis of secondary data and primary data obtained via questionnaires, and their statistical analysis aimed to illustrate the evolution of marketing techniques and successes of the Glastonbury Festival brand. Conclusions are made about the full circle the Festival underwent in the use of marketing technology and the evolution of WOM marketing.
KEYWORDS: Dissertation, Marketing Communication, Glastonbury Music Festival, word of mouth, WOM,
C/M/2091. Marketing communication strategy at T.M. Lewin
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on T.M. Lewin, a fashion retailer, and aims to examine their marketing communications strategy. The background to the company is provided, and the paper performs a company, customer, and competitor analysis. The paper also looks at market segmentation before critically analysing the marketing communication tools they use. The paper focuses on Emedia, Sales promotion, and direct marketing.
KEYWORDS: T.M. Lewin, fashion, marketing communication strategy, competitor analysis, customer analysis, market segmentation, Emedia, sales promotion, direct marketing,
C/M/2085. Evaluation of Apple Inc's marketing communications strategy
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper evaluates Apple Inc’s marketing communications strategy and approach using elements from the ROBOSTIC model. The paper performs an organisational, competitor, consumer, market, products, and service analysis. The key communication issues are examined, and the paper looks at the organisations marketing objectives, strategies and tactics. The paper then assesses PR, Advertising, sales promotion, corporate branding, and direct marketing in reference to Apple Inc.
KEYWORDS: Apple Inc, marketing communications strategy, ROBOSTIC model, organisational analysis, competitor analysis, market analysis, product analysis, service analysis, PR, marketing objectives, marketing strategies, marketing tactics, sales,
C/M/2082. Integrated marketing communication plan for the Naturally Scrumptious Ice Cream Company
- WORDS:
- 1650
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper aims to complete an integrated marketing communication plan for the Naturally Scrumptious Ice Cream Company. The paper discusses the target market profile using the Ansoff Matrix, and the objectives of the strategy are outlined. The marketing communication strategy is outlined in reference to the radio, TV, newspapers, and the internet. The paper then examines promotional activities like sales, public relations and direct marketing. The way in which the strategy will be monitored is assessed, along with budgetary considerations.
KEYWORDS: Integrated marketing communication proramme, Naturally Scrumptious Ice cream company, target market, Ansoff Matrix!,
C/M/2075. The importance of marketing communications to purchasing decisions
- WORDS:
- 1700
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper answers four exam questions on different aspects of marketing. The first question focuses on the importance of micro and macro environmental factors in the retail sector. The second question examines the four P’s of the marketing mix in relation to a new car model in the automobile industry. The following question identifies different communication methods that can be used to generate sales. The last question evaluates how the level of involvement might influence the way in which consumers make purchasing decisions.
KEYWORDS: Marketing, micro-environmental, macro-environmental, marketing mix, communication, purchasing decisions,
C/B/3717. Marketing, Advertising & Communication Campaign of Nike
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on the marketing, advertising and communication campaign for Nike. The paper begins by performing a company audit, which looks at the market size and share, along with the brand value and competitors. This is followed by a PESTEL and SWOT analysis. The SMART objectives are identified, and the paper concludes with recommendations based on the Ansoff Matrix.
KEYWORDS: Nike, marketing, advertising, communication, company audit, market size, market share, brand value, competitors, PESTEL, SWOT SMART, Ansoff Matrix,
C/M/2067. Marketing communications and the Honest Tea Company
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines the Honest Tea company in relation to marketing communications. The paper presents the background to the company, and the paper discusses the legal and voluntary controls regarding advertising in the UK. The paper examines the concepts of opinion formers and leaders, followed by an analysis of pre testing marketing communications. The media meltdown and how this has affected Honest Tea is discussed.
KEYWORDS: Honest Tea Company, marketing communications, legal controls, voluntary controls, advertising, opinion formers, leaders, media meltdown,
C/M/2056. Planning integrated marketing communications campaign: case of Adidas
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the marketing communications campaign of the shoe brand Adidas developing a model of step-by-step planning and development of the campaign, i.e. analysis of the situation, identification of target audiences, selection of agency and other third party stakeholders, development of strategies and tactics, budget setting etc. The model is applied to the marketing communications campaign of Adidas.
KEYWORDS: integrated marketing communications campaign, Adidas,
C/M/2049. Branding, advertising and marketing: case study EasyJet and Zara
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on marketing, branding and advertising and answers five questions. The questions answered are “Why is the EasyJet brand valuable? Discuss how it has been created, maintained, protected, enhanced and extended”, Discuss the principles ethical debates associated with the practice of marketing, Explain the various stages of constructing marketing plan, and discuss the objections raised by critics of marketing planning, “The important thing about advertising is not that it communicates a message, but it is creatively perceived and conceived”. Discuss this statement, Discuss the winning elements in fashion retailers Zara’s approach to distribution.
KEYWORDS: Marketing, branding, advertising, EasyJet, marketing plan, Zara,
C/M/2034. Dissertation outline. How can small catering firms utilise integrated marketing communication to create brand recognition and sales
- WORDS:
- 850
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation on the use of integrated marketing communication by small catering firms to create brand recognition and sales. The objectives and questions of the research are outlined, the topics of the literature review are indicated, the methodology of the research is described.
KEYWORDS: Dissertation outline, small catering firms, integrated marketing communication, brand recognition,
C/M/1908. Analysis of an advert from a stylistic and multimodal point of view
- WORDS:
- 1900
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper presents a review of an advert on a website from a stylistic and multimodal point of view. The paper begins by presenting the background to the website, and follows this with the analysis. The strengths and weaknesses of the frameworks are assessed, as is the success of the advert.
KEYWORDS: Review, advert, website, stylistic framework, multimodal framework!,
C/M/1903. Marketing communications. Analysis of three advertisements
- WORDS:
- 1600
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines marketing communications in three advertisements. The adverts are for David Lloyd, Pantene and Nestle Kit Kat. Every aspect of the advertisements are assessed, ranging from topics like symbols, messages, image, and effectiveness. The paper aims to assess whether the adverts are ostensive or not.
KEYWORDS: Ostensive, marketing communications, advertisements, Pantene, David Lloyd, Nestle, KitKat, symbols, messages, image, effect,
C/M/1894. The advantages and disadvantages of word of mouth at Nobu Restaurant
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the opportunities and limitations of word of mouth (WOM) as a promotion tool. This is discussed in reference to the Nobu Restaurant in the Armani Hotel in Milan. The paper begins by providing the background to WOM, and examines the theoretical view points on it. WOM in relation to the Nobu restaurant is discussed, and the paper provides an opinion regarding the usefulness of WOM.
KEYWORDS: Word of mouth, WOM, promotion, marketing, Nobu Restaurant,
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WHAT OTHERS HAVE SAID
I got the paper thanks it will come in very handy for my course thank you.Nicholas
