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Marketing Communications

S/M/514. Second Life as media channel of marketing communications for Universities

WORDS:
4200
DATE:
2009
PRICE:
49.99 GBP

The paper looks at the need of marketing communications for Universities analysing the potential of the Second Life website as a media channel that allows 3D virtual interaction between lecturers and students, and can be used for marketing university education to potential students. Theoretical approaches to the communication process are reviewed discussing integrated marketing communications (IMC), its ethical implications, public relations, direct marketing, etc.

 

KEYWORDS: Second Life, website, University, integrated marketing communications, IMC, public relations, direct marketing,

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