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Marketing Communications

C/M/533. Marketing Strategy of Kingfisher Airlines

WORDS:
3000
DATE:
2007
PRICE:
39.99 GBP

This study focuses on examining the marketing strategies of Kingfisher Airlines, which is one of the emerging low cost carriers in India. The study investigates marketing strategies of Kingfisher Airlines by using SWOT and PEST models. Also, it examines marketing communication tools that the budget employs as well as the techniques that Kingfisher Airlines plans to use to increase numbers of passengers.

 

KEYWORDS: SWOT, PEST, Porters generic strategies, Porter, low-cost airline, marketing strategy,

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