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Marketing Communications

C/M/2335. Marketing communication plan for Innocent Drinks

WORDS:
2900
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing communication plan for Innocent Drinks (ID) conducting the company’s situational analysis, outlining their objectives, and suggesting strategic recommendations about ID positioning, product management, marketing communications, market research and promotion activities through advertising, public relations, etc. Available budget for marketing communication activities is considered for a period of three years, a control plan is presented.

 

KEYWORDS: Marketing communication plan, Innocent Drinks,

 
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