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Marketing Communications
C/M/2332. Green marketing and role of PR in brand protection
- WORDS:
- 2300
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the role of green marketing in building company reputation and creating competitive advantage through corporate social responsibility (CSR). Unethical CSR practices damaging brand reputation are addressed discussing the role of public relations (PR) and online communications in protecting the brand from further damage in crisis situations.
KEYWORDS: Green marketing, PR, public relations, brand protection, CSR,
Other Papers On: Marketing Communications
Other Papers On: Public Relations
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Keywords Tag Cloud
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