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Marketing Communications
C/M/2288. Marketing communications and ethical consumerism
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at various aspects of marketing communication (MC) discussing its relation to integrated marketing and strategic development of the company. Ethical principles of MC are addressed analysing examples of negative perceptions communicated through MC. The effects of increasing ethnical consumerism on organisations are evaluated, MC methods targeting at younger customers are considered including mobile marketing, marketing of corporate social responsibility (CSR), etc.
KEYWORDS: Marketing communication, ethical consumerism, corporate social responsibility, CSR,
Other Papers On: Marketing Communications
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Keywords Tag Cloud
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Thanks for your fabulous service. I have received the paper.Rebecca
