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Marketing Communications

C/M/2091. Marketing communication strategy at T.M. Lewin

WORDS:
2200
DATE:
2011
PRICE:
29.99 GBP

This paper focuses on T.M. Lewin, a fashion retailer, and aims to examine their marketing communications strategy. The background to the company is provided, and the paper performs a company, customer, and competitor analysis. The paper also looks at market segmentation before critically analysing the marketing communication tools they use. The paper focuses on Emedia, Sales promotion, and direct marketing.

 

KEYWORDS: T.M. Lewin, fashion, marketing communication strategy, competitor analysis, customer analysis, market segmentation, Emedia, sales promotion, direct marketing,

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