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Marketing Communications
C/M/2082. Integrated marketing communication plan for the Naturally Scrumptious Ice Cream Company
- WORDS:
- 1650
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper aims to complete an integrated marketing communication plan for the Naturally Scrumptious Ice Cream Company. The paper discusses the target market profile using the Ansoff Matrix, and the objectives of the strategy are outlined. The marketing communication strategy is outlined in reference to the radio, TV, newspapers, and the internet. The paper then examines promotional activities like sales, public relations and direct marketing. The way in which the strategy will be monitored is assessed, along with budgetary considerations.
KEYWORDS: Integrated marketing communication proramme, Naturally Scrumptious Ice cream company, target market, Ansoff Matrix!,
Other Papers On: Marketing Communications
Other Papers On: Naturally Scrumptious Ice Cream Company
Other Papers On: Ansoff analysis
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