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C/M/2075. The importance of marketing communications to purchasing decisions

WORDS:
1700
DATE:
2011
PRICE:
19.99 GBP

This paper answers four exam questions on different aspects of marketing. The first question focuses on the importance of micro and macro environmental factors in the retail sector. The second question examines the four P’s of the marketing mix in relation to a new car model in the automobile industry. The following question identifies different communication methods that can be used to generate sales. The last question evaluates how the level of involvement might influence the way in which consumers make purchasing decisions.

 

KEYWORDS: Marketing, micro-environmental, macro-environmental, marketing mix, communication, purchasing decisions,

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