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Marketing Communications
C/M/2056. Planning integrated marketing communications campaign: case of Adidas
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the marketing communications campaign of the shoe brand Adidas developing a model of step-by-step planning and development of the campaign, i.e. analysis of the situation, identification of target audiences, selection of agency and other third party stakeholders, development of strategies and tactics, budget setting etc. The model is applied to the marketing communications campaign of Adidas.
KEYWORDS: integrated marketing communications campaign, Adidas,
Other Papers On: Adidas Group
Other Papers On: Marketing Communications
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