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Marketing Communications

C/M/1430. Gillette's corporate brand and marketing communication strategy

WORDS:
3850
DATE:
2010
PRICE:
39.99 GBP

The paper examines brand components and tools of brand communication used by Gillette reviewing the history of their corporate brand, analysing the role of their marketing communications strategy, and discussing the ways used to maintain relationships with the target customers. Recommendations are suggested about the options for improvement Gillette’s marketing communication strategy.

 

KEYWORDS: Gillette, corporate brand, marketing communication strategy,

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