Browse our collection of papers in
Marketing Communications

C/M/1428. Communication and Promotional Mix of Premier Inn

WORDS:
3600
DATE:
2010
PRICE:
39.99 GBP

The paper examines the role of marketing communication mix in the service industry using Premier Inn as a case study. The theory of the communication process is reviewed, the importance of marketing communication strategies for brand building is highlighted, the use of AIDA (attention, interest, desire and action) model in communicating a marketing message is explained, recommendations for Premier Inn are suggested with regard to the integrated marketing communication (IMC) and brand building in the hotel industry.

 

KEYWORDS: Premier Inn, integrated marketing communication, IMC, branding: AIDA,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
 
Other Papers On: Marketing Communications
Other Papers On: Premier Lodge

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

marketing communications communication integrated strategy strategies study role dissertation mix brand evaluation campaign advertising uk company drinks critically customer apple management activities mars approach business tools tesco zara internet marks imc behaviour discuss environment plan branding promotional theory media comparative promotion innocent organisation el world competitive cola jem evaluate proposal service market mcdonalds sainsbury creativity catering campaigns aspect studies dell recommendations bull red nature advert markets inc gamble marketers analyse programmes reference relation procter travelpod pr corporate glastonbury festival global practice spencer social public comparison word development relationship master barclays creative academic success mouth planning sales green bar airlines consumer luxury brands time solicitors recognition bank ltd international gorvins product channel life energy auto drink universities skoda assist issues kitchens style gorvin smith portfolio gsf fort country tobacco promote hotel loyalty hospitality sum american british understanding level design cater marketer accordingly holidays united cottage purchase application burberry perceived involvement hsbc risk culture motivation viral france lewin cream ice music toblerone tool game negro scrumptious naturally tea honest adidas nike importance decisions purchasing caff nero latex rubber usage exporters traders solutions cloud thailand companies enhancing land jaguar image rover ethical protection consumerism easyjet create perspective behavioural investment model literature bulldog boots review vuitton louis breakfast eat ready cereals premier gillette inn examination cross multimodal stylistic advertisements view outline utilise firms restaurant nobu philippines sunny cultural hmv segmentation disadvantages advantages kellogg light toyota site web external bringing appraise developing lenovo virgin warehouse renault strong maintain spenser fcuk carphone comparing notion provides contemporary carlsberg concept practices sonys river online traditional affect packard hewlett synergy shangri la technologies hotels build dazs buyer linking techniques computer ipod sugar australian effective divide orange play customers standardization vs practitioner adaptation oreal professional commercial women fragrance profit organisations haagen kingfisher dior perfume existing advertisement segments potential consumers adore process thomsonfly cunard volkswagen north interactive golf gti peacocks evans dsc sound current c evidence thinking co distinctive subway explain help coke past specific accenture significance lloyds targeting telephone allows goals reach sports terms increasing calls participation apparent programme support packaging sponsorship argument actual thorntons examples shifts account vittel evian line bottled water centralised shell plc www chosen particular starbucks developed serve identify improve department gorgeous tokaji royal dove hungary project season tis tsb
GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
I just wanted to say thanks for letting me read: one of your writers' (Anderson, Tim) sample 2 Project Proposal 'The utilisation of the balanced scorecard by Cheltenham and Gloucester (C&G)' available on your web-site. The article was excellent and very helpful, many thanks. Danny