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Marketing Communications

C/M/1390. Integrated Marketing Communications Campaign: theory and case of Burberry

WORDS:
2200
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the marketing communication concept (MCC) reviewing the MCC theory, developing a model of an integrated marketing communications (IMC) campaign, and applying it to the case study of the marketing communications strategy of the British fashion brand Burberry.

 

KEYWORDS: Integrated Marketing Communications, IMC, Burberry,

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Other Papers On: Burberry Group
Other Papers On: Marketing Communications

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