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C/M/1326. Integrated marketing communication strategy of Gorvins Solicitors

WORDS:
1650
DATE:
2010
PRICE:
19.99 GBP

The paper examines the marketing communication strategy of Gorvins Solicitors (GS) analyzing the elements of GS coordinated communication mix, i.e. advertising, sale promotion, public relations, personal selling, direct marketing, etc. Recommendations for GS are suggested about the ways to improve communication with external stakeholders.

 

KEYWORDS: Integrated marketing communication, Gorvins Solicitors, communication mix,

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