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C/M/1225. Role of Internet and Social Media in Marketing Communications

WORDS:
900
DATE:
2009
PRICE:
9.99 GBP

The paper looks at the Internet as a source of marketing communication and integrated brand development in modern business environment. The role of the Internet in contemporary marketing communications is discussed highlighting the concept of social media and discussing the key factors that influence consumer’s experience in online brand communities.

 

KEYWORDS: Branding, Marketing Communication, Internet, Blogs, Social Media, Brand Communities,

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