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Marketing Communications

C/M/1159. Marketing Communications strategy of Procter & Gamble

WORDS:
4000
DATE:
2009
PRICE:
49.99 GBP

The paper examines the communications strategy of Procter & Gamble (P&G) in the context of globalisation. A framework on communication strategy and globalisation is presented and applied to the analysis of the company. Alternative models for P&G practices are suggested providing recommendations about change management in communication strategy

 

KEYWORDS: Communications strategy, globalisation, Procter & Gamble,

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