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Marketing Communications

C/M/1141. Issues of Marketing Communication: Case Study of Tesco

WORDS:
1400
DATE:
2009
PRICE:
19.99 GBP

The paper looks at the trends in the marketing communication (MC) evaluating the MC methods adopted by Tesco, suggesting recommendations to organisations that wish to follow the success of the Tesco brand, discussing the key issues that affect the MC industry, the budgetary strategy of Tesco’s, etc. Recommendations are suggested about possible improvements in Tesco’s MC strategy.

 

KEYWORDS: Tesco brand, marketing communication, marketing strategy,

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