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Marketing Communications

C/M/1140. Marketing Communication at Tesco

WORDS:
3200
DATE:
2009
PRICE:
39.99 GBP

The paper considers the Tesco brand in terms of the marketing communication strategy that has established the company as the foremost retailer in the UK market. Marketing communication strategies adopted by Tesco are analysed including the strategy of identifying target market and the positioning strategy.

 

KEYWORDS: Tesco, marketing communication, marketing strategy,

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