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Marketing Communications Plans
C/M/2239. Presentation. Strategic marketing communications at Hermitage Leisure Centre
- WORDS:
- 0
- ADD-ONS:
- 18 slides
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This presentation focuses on strategic marketing communications and uses Hermitage Leisure Centre (HLC) as a case study. The presentation begins by identifying what strategic marketing communications actually is, and then applies the concept to HLC. Internal communications at HLC is discussed, as well as the different obstacles that affect strategic marketing communications. The presentation outlines the marketing strategic plan for the company, as well as completing a marketing mix. The way in which the proposed plan can be implemented is also discussed.
KEYWORDS: Presentation, strategic marketing communications, Hermitage Leisure Centre!,
S/M/639. Integrated marketing communication strategies for Caffè Nero
- WORDS:
- 8850
- DATE:
- 2009
- PRICE:
- 89.99 GBP
This paper focuses on Caffè Nero in relation to their integrated marketing communication strategies. The paper examines the Social, cultural, and ethical issues that relate to the company, and this is followed by a porter’s five forces analysis. A SWOT analysis is carried out, and the paper then looks at the proposition for their new integrated marketing communication plan. The paper identifies the target consumers, brand positioning, and symbols. A communication mix is carried out, and the paper also assesses the concept of loyalty programmes and promotions. The study then goes on to justify the forms of media chosen, and the paper then assesses the media schedule, as well as the frequency and cost of the plan.
KEYWORDS: Caffè Nero, integrated marketing communication strategy, marketing communication plan, targeting, brand positioning, brand symbols, SWOT, Porters five forces, loyalty programmes, promotion, media, media schedule,
C/B/3870. Strategic plan for the improvement of the Apple iPhone 4
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the Apple iPhone4, and focuses on signal and antenna issues. The main objectives of the paper are to identify the operational management process of the firm and the way it achieves its goals, to formulate new strategies for ensuring quality of both the products and services, and to develop a plan to implement such methods. The paper begins by describing the iPhone 4, and follows with an examination of Apples vision and mission statement. The organisation is examined through use of a detailed SWOT analysis, and the paper then outlines the project, distribution and communication plans.
KEYWORDS: Apple Inc, iPhone 4, signal, operational management process, mission statement, SWOT, project plan, distribution plan, communication plan,
S/B/599. Dissertation. Marketing communication plan for Nintendo's new HI-FI system launch
- WORDS:
- 14700
- DATE:
- 2011
- PRICE:
- 149.99 GBP
The dissertation reports on the development of an integrated marketing campaign for the launch of a new video game console with Hi-Fi features by Nintendo, looking at their penetration of the Hi-Fi market. Strategic analysis of the company’s environment is conducted including situation analysis of their background, sales, profits and mission statement, analysis of the video gaming market and Hi-Fi market, analysis of Nintendo’s customers and competitors, PEST analysis, segmentation analysis, description of the company’s unique selling point (USP), SWOT analysis, analysis of objectives and strategies in communication and marketing, advertising and sales promotion tactics, public relations, e-marketing approaches, corporate identity, etc. Conclusions are made about the friendliness of the environment for Nintendo’s integrated marketing campaign towards their new product.
KEYWORDS: Dissertation, integrated marketing communication, marketing plan, Nintendo, HI-FI, video game, PEST, SWOT, competitors, USP, advertising, new product launch,
C/B/3254. Marketing plan for Starbucks
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper presents a marketing plan for Starbucks, the coffee firm. The paper begins by examining the macro and micro environment, and followed by a discussion of market research. A SWOT analysis is carried out, as is a Porter’s Five Forces analysis and the paper discusses the marketing aims and objectives of Starbucks. A financial analysis is carried out, and the paper reviews the market segmentation and target segments. The positioning statement is thoroughly evaluated, looking at details like who they are, who their competitors are and who their target markets are. The marketing communication, sales and implementation strategies are examined, and the profit and lost forecasts are presented. The paper also examines the 7P’s of marketing, and concludes with a summary of the contingency plan.
KEYWORDS: Marketing plan, Starbucks, coffee, macro environment, micro environment, market research, SWOT, Porter’s five forces, financial analysis, market segmentation, target segments, marker communication, sales, profit, forecasts, 7P’s, contingency plan, marketing mix,
C/M/1743. All Saints marketing communication plan
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper examines All Saints, a fashion retailer, and their MasterCard. A marketing communications plan is presented to increase their market penetration. The paper outlines their current customer profile and marketing strategy. The company’s current issues are highlighted, and the paper assesses their marketing objectives. The marketing communications pan is presented, and word of mouth marketing is also evaluated.
KEYWORDS: All Saints, marketing communications plan, fashion, market penetration, customer profile, marketing strategy, word of mouth,
C/M/1709. Analysis of Boots and the marketing communication strategies
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper focuses on Boots, a health and beauty retailer, and answers four questions on marketing communications. Each response gives detailed plans and campaigns to improve the marketing and customer base of the company. The first question is Outline a research proposal looking at the chances of Boots capturing a segment of the £2 billion Dental Market. The second question is to Construct a sales promotion campaign plan to increase customer loyalty to Boots in the UK. The third question suggests an advertising media plan to build awareness of boots products. The last question requests a proposal for a direct marketing campaign aiming to build consumer brand loyalty to Boots in the UK. This paper does not include a reference list.
KEYWORDS: Boots, health, beauty, marketing, campaigns, customer loyalty, advertising, media plan, brand loyalty,
C/M/1697. Repositioning strategies and marketing communications plan for Vieja
- WORDS:
- 1050
- ADD-ONS:
- 19 Slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper addresses the need of repositioning in Vieja, a designer outlet and casino near San Diego. Vieja’s re-branding strategies are examined analysing the company’s current position, target audience, budget, etc. A marketing communications plan for the company’s 10th birthday celebrations is detailed. The paper has no references. A 15-slide presentation of the marketing communications plan is supplied in a separate folder.
KEYWORDS: Repositioning, re-branding, Vieja, marketing communications plan,
C/M/1625. Marketing communications plan for Marks and Spencer
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents a marketing communication plan for Marks and Spencer, aiming to convince customers to continue shopping in store and online, as apposed to choosing alternative stores. An overview of the current situation for the company is provided along with an overview of the global situation. The marketing communications plan is provided following the evaluation into the background of the company, taking into consideration their other global markets. The paper also provides recommendations for database and technology usage for customer targeting.
KEYWORDS: Marketing communications strategy, Marks and Spencer, online, in store, technology usage, database usage, customer targeting,
C/M/1618. Integrated Marketing plan for Café Uno and il Bertorelli
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper forms a report on mid-range restaurants, aiming to suggest ways to sustain/increase their customer levels. The paper uses Café Uno and il Bertorelli, both part of the Paramount Restaurant chain, as case studies. The paper is split into five sections that discuss potential market analysis and resultant marketing objectives, integrated marketing communications objectives, target audience description and justification, integrated marketing communications strategy, and integrated marketing communications tactics.
KEYWORDS: Integrated marketing, café uno, il bertorelli, mid range restaurants, marketing objectives, marketing communications, target audience, tactics,
C/M/1607. Integrated marketing communication plan for Dunkertons
- WORDS:
- 1900
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The aim of this paper is to critically analyse and develop an integrated marketing communication plan for Black Fox, a specialist cider produced by UK brewery Dunkertons. The marketing communications planning framework (MCPF) is used to achieve the aim of the paper. The context is analysed, in relation to customer, business and internal context. Promotional strategy and communication mix is analysed in regard to pull, push and profile. The timeline for the implementation of these strategies is presented and a set of control systems have been suggested in order for these strategies to be achieved.
KEYWORDS: Dunkertons, cider, marketing communication plan, situation analysis, objectives, strategies, tactics, actions and control framework, SOSTAC, communication mix, promotional strategy,
C/M/1530. Plan of Marketing Communications Campaign for Oxfam Online Shop
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper offers a plan of the marketing communications campaign for Oxfam Online Shop (OOS). The stages of planning are detailed including the statement of requirement (SOR) preparation, research planning and implementation, time, cost and risk analysis, and project closure. Gantt chart is used as a tool of project planning.
KEYWORDS: Communications Campaign Plan, Oxfam Online Shop, project management, Gantt chart,
C/M/1504. Communications plan for new retail product launch
- WORDS:
- 3200
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the results of the primary and secondary research aimed to develop a brand strategy and communications plan for a large retail store that has decided to produce a new range of clothes designed by a top supermodel. Recommendations are suggested about the launch of iFashion line.
KEYWORDS: Communications plan, new product launch, retail store, iFashion,
C/M/1487. Marketing communications of travel and tourism company Coastline
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper reports on the marketing communications of a travel and tourism company Coastline based in London providing an overview of the company, examining their marketing communications practices, setting three year objectives for the company and suggesting recommendations about their marketing communications plan including the yearly budget.
KEYWORDS: travel and tourism, Coastline, marketing communications plan,
C/M/1355. Environmental analysis and marketing communications plan for Pedigree
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the development of a marketing communications plan for Pedigree, the dog food company that intends to expand their market by targeting at young adults. The business and communications environment of Pedigree is analysed from the perspective of its legal, ethical and business features, competitors, customers, communication channels, external features, etc. A marketing communications strategy is developed.
KEYWORDS: Pedigree, marketing communications, business environment,
C/B/1685. Strategic analysis and marketing plan for Smith & Nephew's product
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents situational analysis of Smith & Nephew’s to develop a marketing communications plan for their medical product manufactured for Malaysia including SWOT analysis of the company, PESTEL analysis of the environmental features of Malaysia, Porter’s five forces analysis of the competitiveness within the industry, and BCG matrix analysis of the product portfolio. A marketing communications plan for B2B environment of the product in Malaysia is presented outlining the marketing strategy, elements of the market research, communication method, budget plan and performance measurement metrics.
KEYWORDS: Smith&nephew, Malaysia, PESTEL, Porter’s Five Forces, SWOT, BCG, marketing communication plan,
C/M/1062. Presentation. Omquick: promotional launch plan
- WORDS:
- 0
- ADD-ONS:
- 16 Slides
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This is a presentation of a promotional launch plan for a convenience product Omquick, or a microwave prepared omelette, describing its features, the messages of its promotion campaign, launch strategies, public relations (PR) involved in the marketing of the product, advertising techniques, pricing details, etc.
KEYWORDS: Presentation, Omquick, promotional launch plan, marketing,
C/M/1022. Integrated Marketing Communication Plan for Harmful Alcohol Drinkers
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers an integrated marketing communication plan for 'Harmful Alcohol Drinkers' based on a research project presented by the Department of Health in 2004 to create awareness against harmful drinking, persuading people to seek professional help and change their drinking behavior. A strategy for customer relationship marketing (CRM) is proposed.
KEYWORDS: Integrated Marketing Communication plan, Customer Relationship Marketing, communicati,
C/M/714. Kyoto as travel destination: communications strategy
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents communication strategy for marketing Kyoto as a travel destination. The theory of destination branding is reviewed highlighting the destination benefits of Kyoto. Communications strategy is discussed including key shareholders, strategic objectives, local and international business agents, communication channels, etc. The timescale, monitoring and effectiveness of the campaign are discussed.
KEYWORDS: Kyoto, destination branding, communications strategy,
C/M/757. Promotional Mix and Marketing Communications Plan to Increase Brand Awareness or Customers for Center Parcs (UK)
- WORDS:
- 1900
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper analyses the current market situation of Center Parcs using the SWOT model. New marketing and communication plans for the company are developed to boost their sales and attract customers. The methods of the research are based on the secondary data obtained form various sources and added in the appendices.
KEYWORDS: Marketing plan, communication plan, SWOT, Center Parcs,
C/M/831. Marketing Communication Campaign to Encourage over 16 year-old to Stay at School & Enter Sixth Form
- WORDS:
- 1100
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the marketing communication strategies to help sixth form colleges to influence students to stay on and pursue higher education. The analysis focuses on producing successful marketing communication plan to achieve the objectives of the campaign. Details on the target audience, communication goals and communication strategies are provided.
KEYWORDS: Marketing communication, Sixth Form, college, Communication plan,
C/M/856. Marketing Communication Plan for Cafe Culture
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on Cafe Culture, a branded coffee shop, analysing the current situation in the coffee shop market, examining the company's competitors, evaluating SWOT features, developing a marketing communication message, identifying target customers and presenting a 12-month plan of marketing communication activities for Cafe Culture.
KEYWORDS: Caf? Culture, coffee shop, marketing plan, marketing communication, SWOT,
C/M/897. Marketing Communications Plan for Qantas Airways
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper presents the marketing communications (MC) plan for Qantas Airways, particularly in light of the increasing public concerns about climate change and global warming. The airline market and the Qantas target market are described, the company's SWOT analysis is conducted, their communications mix is discussed. Recommendations are suggested about the MC campaign, media strategy, timing and budget.
KEYWORDS: Marketing communications plan, Qantas Airways, SWOT communications mix, campaign, medi,
C/M/925. Integrated marketing communications plan: case study of Travelpod
- WORDS:
- 3500
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on creating an integrated marketing communications (IMC) plan for Travelpod, a new mobile hotel developed by Travelodge. A brief market overview is provided offering an insight into the market opportunities that may exist for Travelpod. Possible target audiences are identified and described, various communication means are investigated, an IMC plan is developed, promotional activities are recommended including promotional budget and communication planning schedule.
KEYWORDS: integrated marketing communications, IMC, Travelpod, Travelodge,
C/M/960. Marketing Communication Plan for Mole Controller
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper develops a marketing communication plan for Mole Controller covering the next three years offering information on the company's Situation Analysis, Target Market Profile, Objectives, Marketing Communication Strategy, Promotional Activities, Evaluation of Proposals, and Budget & Budget Breakdowns.
KEYWORDS: Mole Controller, marketing communication plan, Ansoff, Intensive Growth Strategy,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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Yes I have received both papers. I am pleased with the quality and efficiency of your service. Thanks ever so muchAlex
