Browse our collection of papers in
Marketing Communications Plans
C/B/1685. Strategic analysis and marketing plan for Smith & Nephew's product
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents situational analysis of Smith & Nephew’s to develop a marketing communications plan for their medical product manufactured for Malaysia including SWOT analysis of the company, PESTEL analysis of the environmental features of Malaysia, Porter’s five forces analysis of the competitiveness within the industry, and BCG matrix analysis of the product portfolio. A marketing communications plan for B2B environment of the product in Malaysia is presented outlining the marketing strategy, elements of the market research, communication method, budget plan and performance measurement metrics.
KEYWORDS: Smith&nephew, Malaysia, PESTEL, Porter’s Five Forces, SWOT, BCG, marketing communication plan,
C/M/1062. Presentation. Omquick: promotional launch plan
- WORDS:
- 0
- ADD-ONS:
- 16 Slides
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This is a presentation of a promotional launch plan for a convenience product Omquick, or a microwave prepared omelette, describing its features, the messages of its promotion campaign, launch strategies, public relations (PR) involved in the marketing of the product, advertising techniques, pricing details, etc.
KEYWORDS: Presentation, Omquick, promotional launch plan, marketing,
C/M/1022. Integrated Marketing Communication Plan for Harmful Alcohol Drinkers
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers an integrated marketing communication plan for 'Harmful Alcohol Drinkers' based on a research project presented by the Department of Health in 2004 to create awareness against harmful drinking, persuading people to seek professional help and change their drinking behavior. A strategy for customer relationship marketing (CRM) is proposed.
KEYWORDS: Integrated Marketing Communication plan, Customer Relationship Marketing, communicati,
C/M/714. Kyoto as travel destination: communications strategy
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents communication strategy for marketing Kyoto as a travel destination. The theory of destination branding is reviewed highlighting the destination benefits of Kyoto. Communications strategy is discussed including key shareholders, strategic objectives, local and international business agents, communication channels, etc. The timescale, monitoring and effectiveness of the campaign are discussed.
KEYWORDS: Kyoto, destination branding, communications strategy,
C/M/757. Promotional Mix and Marketing Communications Plan to Increase Brand Awareness or Customers for Center Parcs (UK)
- WORDS:
- 1900
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper analyses the current market situation of Center Parcs using the SWOT model. New marketing and communication plans for the company are developed to boost their sales and attract customers. The methods of the research are based on the secondary data obtained form various sources and added in the appendices.
KEYWORDS: Marketing plan, communication plan, SWOT, Center Parcs,
C/M/831. Marketing Communication Campaign to Encourage over 16 year-old to Stay at School & Enter Sixth Form
- WORDS:
- 1100
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the marketing communication strategies to help sixth form colleges to influence students to stay on and pursue higher education. The analysis focuses on producing successful marketing communication plan to achieve the objectives of the campaign. Details on the target audience, communication goals and communication strategies are provided.
KEYWORDS: Marketing communication, Sixth Form, college, Communication plan,
C/M/856. Marketing Communication Plan for Cafe Culture
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on Cafe Culture, a branded coffee shop, analysing the current situation in the coffee shop market, examining the company's competitors, evaluating SWOT features, developing a marketing communication message, identifying target customers and presenting a 12-month plan of marketing communication activities for Cafe Culture.
KEYWORDS: Caf? Culture, coffee shop, marketing plan, marketing communication, SWOT,
C/M/897. Marketing Communications Plan for Qantas Airways
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper presents the marketing communications (MC) plan for Qantas Airways, particularly in light of the increasing public concerns about climate change and global warming. The airline market and the Qantas target market are described, the company's SWOT analysis is conducted, their communications mix is discussed. Recommendations are suggested about the MC campaign, media strategy, timing and budget.
KEYWORDS: Marketing communications plan, Qantas Airways, SWOT communications mix, campaign, medi,
C/M/925. Integrated marketing communications plan: case study of Travelpod
- WORDS:
- 3500
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on creating an integrated marketing communications (IMC) plan for Travelpod, a new mobile hotel developed by Travelodge. A brief market overview is provided offering an insight into the market opportunities that may exist for Travelpod. Possible target audiences are identified and described, various communication means are investigated, an IMC plan is developed, promotional activities are recommended including promotional budget and communication planning schedule.
KEYWORDS: integrated marketing communications, IMC, Travelpod, Travelodge,
C/M/960. Marketing Communication Plan for Mole Controller
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper develops a marketing communication plan for Mole Controller covering the next three years offering information on the company's Situation Analysis, Target Market Profile, Objectives, Marketing Communication Strategy, Promotional Activities, Evaluation of Proposals, and Budget & Budget Breakdowns.
KEYWORDS: Mole Controller, marketing communication plan, Ansoff, Intensive Growth Strategy,
S/M/376. Marketing Communications Report: Children's soft drinks
- WORDS:
- 4200
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the development of a new soft drink product for children reporting on an integrated marketing communications campaign for the new drink. Macro and micro environmental analysis is conducted using the model of PEST, describing the features of the product, the brand and the target market, and analysing the soft drink industry and the competition within it. Product development is described including the product characteristics, marketing objectives, marketing communications strategy, etc. The issues of timing and budget management are addressed.
KEYWORDS: Soft drink, new product development, PEST, marketing communications,
C/M/468. The Exotic Juice Company Marketing Communications Plan: environment and competitor analysis.
- WORDS:
- 2700
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper is a marketing communications plan for The Exotic Juice Company to launch their new brand into its market. The micro, macro and competitive environment is analysed to determine strategy, tactics and develop a budget. The marketing communications plan is intended to help build confidence in the brand, attract customers, and encourage purchase and repurchase through the use of TV advertising, extension of distribution networks, discounting and sampling.
KEYWORDS: Juice Company, marketing communications, budget,
C/M/537. Marketing commutations plan for a Musical 'The Sound of Music'
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The present paper develops a marketing communications plan designed to secure the support of different stakeholders' groups. The plan distinguishes four groups of stakeholders and suggests the use of specific message and communication approach to each group. The budget and implementation plan are reviewed.
KEYWORDS: Marketing communications, marketing plan, PR plan, musical,
C/M/596. Integrated Marketing Communications strategy for Endsleigh Insurance
- WORDS:
- 1300
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This paper offers a six-month's marketing communications plan for the UK leading insurer Endsleigh Insurance, which is targeted at students. The study focuses on examining both internal and external factors of Endsleigh Insurance and discussing the issues of their marketing communications.
KEYWORDS: Endsleigh Insurance, PEST, SWOT, marketing communications, marketing plan,
C/M/667. Marketing communications plan for audio hi-fi products
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper presents a marketing communications plan for a new range of audio hi-fi products conducting SWOT analysis of the sector, the analysis of the marketing situation, marketing and communication objectives, strategy statement, details of targeting and segmentation, tactics and action plans, and a critical path of activities.
KEYWORDS: Marketing communications plan, hi-fi products, DVD/CD, MP3,
C/M/698. Marketing Communications Plan for a New Range of Hi-Fi Audio Products
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper presents the marketing communications plan of a new range of audio hi-fi products, which includes a 'state of the art' turntable, an amplifier/digital radio tuner, a DVD/CD and MP3 player, and a four-system speaker system. The paper includes analysis of the marketing situation, marketing and communication objectives, strategy statement, details of targeting and segmentation, tactics and action plans, and a critical path of activities.
KEYWORDS: Marketing communications, plan, targeting, segmentation,
S/M/254. Failure of Dasani bottled water: analysis and recovery plan
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the causes of the failure in marketing Dasani 'Pure-Still Water' by Coca Cola offering suggestions about remedial measures to recover the brand's reputation, evaluating alternative marketing decisions, and recommending a plan for implementing an Integrated Marketing Communication (IMC) strategy.
KEYWORDS: Dasani, bottled water, Coca Cola,
S/M/361. Integrated Marketing Communications Plan for Marks & Spencer
- WORDS:
- 4500
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper offers a marketing communications plan (MCP) for Per Una range of women's clothing at Marks & Spencer (M&S). M&S customers, external and internal environment and business strategy are described using the model of PEST, outlining the company's objectives, strategies, marketing tactics, control and evaluation of MCP.
KEYWORDS: Marks & Spencer, M&S, Per Una, PEST, marketing communications plan,
C/M/315. INTEGRATED MARKETING COMMUNICATIONS PLAN FOR ROYAL CARIBBEAN CRUISES LTD
- WORDS:
- 4000
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The Integrated Marketing Communications (IMC) Plan for Royal Caribbean Cruises Ltd (RCCL) derives from critically analysing the Company's marketing profile paying particular attention to the key trends impacting the cruise vacation industry, and the competitive positioning of the key global players. In this regard, the Company's marketing activities are evaluated for the deployment of specific strategic IMC directions in order to consolidate existing and exploiting new (international) markets. By this, the findings are translated into a strategic one-year IMC plan with a clear and logical link between analysis and long term vision of RCCL. The plan is subdivided into three sections, which address the three issues (Company's marketing profiling, macro-environment analysis and IMC plan for RCCL) the case study recommended. However, the full length of this write-up captures the components necessary in formulating RCCL's integrated marketing communications plan.
KEYWORDS: RCCL, Royal Caribbean, Celebrity Cruises, IMC Plan, Integrated Marketing Communication,
C/M/322. Marketing Communication Plan: Heatherton Park
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The report provides an in-depth market communication plan for one of activity-based tourist spots in the South West Wales names Heatherton Leisure Park. In order to devise the marketing communication plan for the park, the report uses the Marketing Communications Planning Framework (MCPF) developed by Chriss Fills. The first section of the report is Context analysis, which covers customer, business, internal and external context. Other sections include promotional objectives, promotional strategy, communication mix, implementation, control and evaluation.
KEYWORDS: MCPF, Communication plan, Marketing, Tourism, Activity-Based Tourism, Wales, Parks,
E/M/189. Dissertation. Marketing communications planning: DEVELOPING A STRATEGIC COMMUNICATIONS PLAN FOR COCA COLA'S DASANI WATER
- WORDS:
- 12500
- DATE:
- 2006
- PRICE:
- 129.99 GBP
The dissertation reports on the re-launch of bottled water Dasani by Coca Cola in the UK offering a strategic communications plan for Dasani bottled water targeted at younger audience, and analysing the bottled water market, the issues of price, competitors, customers, etc. PEST and SWOT analytical models are used, brand positioning of Dasani is discussed, recommendations about Dasani's promotion campaign are suggested.
KEYWORDS: Dissertation, marketing communications, Coca Cola, Dasani, PEST, SWOT, promotion,
P/M/735. Armani’s new skincare product for men: launching strategy
- WORDS:
- 4500
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper reports on the marketing communications campaign for the launch of Armanis new skincare product for men offering an overview of the mens toiletries market, the description of the product, its target market, competitors, etc. Marketing communications strategy is worked out including the new products positioning, branding, pricing, promotion methods, budgeting, etc.
KEYWORDS: Armani, skincare, mens toiletries, marketing communications,
C/M/171. Analysis of the 50+ customer group for M&S and brief outline of a promotional campaign
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
This report consists of two parts. First is dedicated to the analysis of Marks & Spencer Company, its current situation and future developments, including the SWOT analysis. Moreover, it goes into analysis of M&S's 50+ segment of female customers and in particular their attitudes towards clothing sold by M&S and its competitors. This is achieved by the means of primary research - semi-structured interviews guided by questionnaire with open ended questions. The primary research is also reinforced by comprehensive secondary research, including such sources as Key Note and Mintel. Second part is partially based upon the first one in such respect that it uses the obtained information, while providing recommendations and brief outline of the promotional campaign, dedicated to reach the 50+ female customer segment and improve its awareness and attitudes towards M&S.
KEYWORDS: customer, brief, outline, promotional, campaign,
C/M/180. Internet music search engine Promotion Campaign
- WORDS:
- 1600
- DATE:
- 2005
- PRICE:
- 19.99 GBP
This report performs promotion campaign for Internet music search engine to be launched. Promotion strategy was developed on the analysis of music market, potential consumers and the product (music). SWOT analysis and brand core values triangle evaluations helped to choose a direction for the strategy. Promotion plan was developed with sorting out the optimal communication tools, such as advertisement, sales promotion and publicity with the account for the main strategic objective and the target market. Corresponding budgeting was made, and the company integration was performed with description of possible obstacles for the integration and the ways to solve those problems. Finally, the campaign effectiveness measurement necessity was evaluated, and the ways to perform the measurement were proposed at different stages of the campaign.
KEYWORDS: internet, music, search, engine, promotion, campaign,
E/M/14. Marketing Communications Plan for Pizza Hut
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This paper explores the problems of obesity and develops a communications strategy for Pizza Huts new healthy pizza 'Bounce'. 'Bounce' is going to be aimed at children aged 4-10. The 'Bounce' pizza will include healthy ingredients like low salt, organic produce and fruit juice. Our aim is to refocus Pizza Huts image with the help of launching 'Bounce' into the market using a range of media. Pizza Hut has allocated ?2.5m to develop a communications strategy for the launch of 'Bounce'. The money will be used to implement media coverage of the product by using newspapers, magazines, TV, radio and billboards, to increase product awareness and interest. The SOSTAC model has been used to analyse, develop, execute and monitor the marketing communication plan. Tools such as pest, swot and 4p's evaluate the companies marketing strategies have also been used within the SOSTAC framework.
KEYWORDS: marketing, communications, plan, pizza, hut,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- E-Commerce and E-Business
- Economics
- Education
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- History
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- International Relations
- Law
- Literature, Language and Theatre Studies
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- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
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- Science, Medicine and Nursing
- Sociology
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Thank you very much for your services which helped me a lot on my research on the African market.Sun
