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Marketing Communications Plans
S/M/376. Marketing Communications Report: Children's soft drinks
- WORDS:
- 4200
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the development of a new soft drink product for children reporting on an integrated marketing communications campaign for the new drink. Macro and micro environmental analysis is conducted using the model of PEST, describing the features of the product, the brand and the target market, and analysing the soft drink industry and the competition within it. Product development is described including the product characteristics, marketing objectives, marketing communications strategy, etc. The issues of timing and budget management are addressed.
KEYWORDS: Soft drink, new product development, PEST, marketing communications,
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Dear coursework4you: i've received the paper, it is really helpful.Mohammad
