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Marketing Communications Plans
S/M/361. Integrated Marketing Communications Plan for Marks & Spencer
- WORDS:
- 4500
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper offers a marketing communications plan (MCP) for Per Una range of women's clothing at Marks & Spencer (M&S). M&S customers, external and internal environment and business strategy are described using the model of PEST, outlining the company's objectives, strategies, marketing tactics, control and evaluation of MCP.
KEYWORDS: Marks & Spencer, M&S, Per Una, PEST, marketing communications plan,
Other Papers On: Marks and Spencer
Other Papers On: Marketing Communications Plans
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