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Marketing Communications Plans

S/B/599. Dissertation. Marketing communication plan for Nintendo's new HI-FI system launch

WORDS:
14700
DATE:
2011
PRICE:
149.99 GBP

The dissertation reports on the development of an integrated marketing campaign for the launch of a new video game console with Hi-Fi features by Nintendo, looking at their penetration of the Hi-Fi market. Strategic analysis of the company’s environment is conducted including situation analysis of their background, sales, profits and mission statement, analysis of the video gaming market and Hi-Fi market, analysis of Nintendo’s customers and competitors, PEST analysis, segmentation analysis, description of the company’s unique selling point (USP), SWOT analysis, analysis of objectives and strategies in communication and marketing, advertising and sales promotion tactics, public relations, e-marketing approaches, corporate identity, etc. Conclusions are made about the friendliness of the environment for Nintendo’s integrated marketing campaign towards their new product.

 

KEYWORDS: Dissertation, integrated marketing communication, marketing plan, Nintendo, HI-FI, video game, PEST, SWOT, competitors, USP, advertising, new product launch,

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