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Marketing Communications Plans
P/M/130. Marketing Communications Plan for the new degree programme
- WORDS:
- 4500
- DATE:
- 2003
- PRICE:
- 49.99 GBP
This paper presents the marketing and business analysis of the target audience (students) for the new BA programme in Golf Management. Integrated marketing communications plan is developed, which includes corporate, marketing and promotional objectives, marketing strategy, marketing communications and promotional tools, media plan, promotional budget allocation and monitoring and control tools.
KEYWORDS: marketing, communications, plan, degree, programme,
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
Thank you very much! The paper is right to the point and it's going to be very helpful. Thanks again.Lilly
