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Marketing Communications Plans
C/M/925. Integrated marketing communications plan: case study of Travelpod
- WORDS:
- 3500
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on creating an integrated marketing communications (IMC) plan for Travelpod, a new mobile hotel developed by Travelodge. A brief market overview is provided offering an insight into the market opportunities that may exist for Travelpod. Possible target audiences are identified and described, various communication means are investigated, an IMC plan is developed, promotional activities are recommended including promotional budget and communication planning schedule.
KEYWORDS: integrated marketing communications, IMC, Travelpod, Travelodge,
Other Papers On: TravelPod.com
Other Papers On: Marketing Communications Plans
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