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Marketing Communications Plans

C/M/856. Marketing Communication Plan for Cafe Culture

WORDS:
3300
DATE:
2008
PRICE:
39.99 GBP

The paper reports on Cafe Culture, a branded coffee shop, analysing the current situation in the coffee shop market, examining the company's competitors, evaluating SWOT features, developing a marketing communication message, identifying target customers and presenting a 12-month plan of marketing communication activities for Cafe Culture.

 

KEYWORDS: Caf? Culture, coffee shop, marketing plan, marketing communication, SWOT,