Browse our collection of papers in
Marketing Communications Plans
C/M/714. Kyoto as travel destination: communications strategy
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents communication strategy for marketing Kyoto as a travel destination. The theory of destination branding is reviewed highlighting the destination benefits of Kyoto. Communications strategy is discussed including key shareholders, strategic objectives, local and international business agents, communication channels, etc. The timescale, monitoring and effectiveness of the campaign are discussed.
KEYWORDS: Kyoto, destination branding, communications strategy,
Other Papers On: Marketing Communications Plans
Other Papers On: Destination Marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
marketing plan communications communication integrated campaign strategy strategic product hi promotional fi airways marks launch strategies spencer products presentation audio travel uk water shell dissertation british company dasani royal music recovery satinice bottled failure children current drinks omquick alcohol drinkers management ba project soft philips direct lines dutch boss sailing club breakdown service launching hugo skincare armani ski rossendale smith nephew nintendo system starbucks saints vieja boots improvement apple leisure centre hermitage nero iphone caff harmful repositioning retail oxfam coastline tourism environmental pedigree online shop il bertorelli uno caf dunkertons valley north awareness customers brand increase destination mix center parcs enter sixth school stay promotion encourage kyoto range musical sound commutations competitor exotic environment park endsleigh cruises caribbean ltd heatherton insurance form cafe outline brief programme degree internet guinness development adidas smoothie juice customer introduction haagen dazs c cola travelpod mole study engine culture qantas controller pizza developing coca planning search hut west
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
I recently purchased E/M/45 and P/M/512 from courseworks4you. The papers are extremely well written and worth every penny. Thank you!Patel
