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Marketing Communications Plans

C/M/698. Marketing Communications Plan for a New Range of Hi-Fi Audio Products

WORDS:
4000
DATE:
2007
PRICE:
49.99 GBP

The paper presents the marketing communications plan of a new range of audio hi-fi products, which includes a 'state of the art' turntable, an amplifier/digital radio tuner, a DVD/CD and MP3 player, and a four-system speaker system. The paper includes analysis of the marketing situation, marketing and communication objectives, strategy statement, details of targeting and segmentation, tactics and action plans, and a critical path of activities.

 

KEYWORDS: Marketing communications, plan, targeting, segmentation,