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Marketing Communications Plans

C/M/667. Marketing communications plan for audio hi-fi products

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

The paper presents a marketing communications plan for a new range of audio hi-fi products conducting SWOT analysis of the sector, the analysis of the marketing situation, marketing and communication objectives, strategy statement, details of targeting and segmentation, tactics and action plans, and a critical path of activities.

 

KEYWORDS: Marketing communications plan, hi-fi products, DVD/CD, MP3,

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