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Marketing Communications Plans
C/M/537. Marketing commutations plan for a Musical 'The Sound of Music'
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The present paper develops a marketing communications plan designed to secure the support of different stakeholders' groups. The plan distinguishes four groups of stakeholders and suggests the use of specific message and communication approach to each group. The budget and implementation plan are reviewed.
KEYWORDS: Marketing communications, marketing plan, PR plan, musical,
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Thank you for your quick response and delivery of the Nando's Paper, I really appreciated it. I have received the document.Sonja
