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Marketing Communications Plans
C/M/1697. Repositioning strategies and marketing communications plan for Vieja
- WORDS:
- 1050
- ADD-ONS:
- 19 Slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper addresses the need of repositioning in Vieja, a designer outlet and casino near San Diego. Vieja’s re-branding strategies are examined analysing the company’s current position, target audience, budget, etc. A marketing communications plan for the company’s 10th birthday celebrations is detailed. The paper has no references. A 15-slide presentation of the marketing communications plan is supplied in a separate folder.
KEYWORDS: Repositioning, re-branding, Vieja, marketing communications plan,
Other Papers On: Marketing Communications Plans
Other Papers On: Vieja
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Keywords Tag Cloud
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