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Marketing Communications Plans

C/M/1607. Integrated marketing communication plan for Dunkertons

WORDS:
1900
DATE:
2010
PRICE:
19.99 GBP

The aim of this paper is to critically analyse and develop an integrated marketing communication plan for Black Fox, a specialist cider produced by UK brewery Dunkertons. The marketing communications planning framework (MCPF) is used to achieve the aim of the paper. The context is analysed, in relation to customer, business and internal context. Promotional strategy and communication mix is analysed in regard to pull, push and profile. The timeline for the implementation of these strategies is presented and a set of control systems have been suggested in order for these strategies to be achieved.

 

KEYWORDS: Dunkertons, cider, marketing communication plan, situation analysis, objectives, strategies, tactics, actions and control framework, SOSTAC, communication mix, promotional strategy,

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