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Marketing Communications Plans
C/M/1504. Communications plan for new retail product launch
- WORDS:
- 3200
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the results of the primary and secondary research aimed to develop a brand strategy and communications plan for a large retail store that has decided to produce a new range of clothes designed by a top supermodel. Recommendations are suggested about the launch of iFashion line.
KEYWORDS: Communications plan, new product launch, retail store, iFashion,
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